Senior Digital Marketing Manager - Gurugram, United States - Haleon

Description

Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special. Job Purpose As a Digital Marketing Manager, you will lead an integrated set of digital, multi-channel marketing functions to rapidly and efficiently respond to business needs. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

Key responsibilities

Digital Strategy Development: Develop and execute a holistic digital marketing strategy aligned with business objectives and industry trends.

Identify and capitalize on digital opportunities to enhance brand positioning and market share.

Implement strategies to enhance the digital brand identity and foster customer engagement.

Content Marketing: Develop and oversee the creation of compelling digital campaign and always on content across all Digital Platforms

Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

Budget Management: Develop and manage the digital content marketing budget efficiently, ensuring optimal allocation of resources for maximum impact. Online Presence Management: Oversee the optimization of the brand's website and manage the brand's presence across various digital platforms.

SEO and SEM Optimization: Implement effective search engine optimization (SEO) strategies to improve organic search rankings.

Manage search engine marketing (SEM) campaigns to maximize visibility and ROI.

E-commerce Growth: Collaborate with the e-commerce team to create consumer communication to drive online sales and improve the overall digital shopping experience.

Develop and implement the D2C strategy to drive online sales and brand growth through direct customer engagement.

Manage the end-to-end D2C operations, including website management, product assortment, pricing, promotions, and customer experience.

Collaborate with cross-functional teams to ensure seamless integration and alignment of D2C initiatives.

Analyse market trends, consumer behaviour, and competitive landscape to identify opportunities for growth and differentiation in the D2C channel.

Develop and execute A/B testing and optimization strategies to improve website performance, user experience, and conversion rates.

Analytics and Reporting: Utilize analytics tools to track and analyse key performance indicators (KPIs).

Be primary contact of Digital Governance and ensure all Digital Tech platforms & brand assets (Social handles, Youtube channels etc) are compliant and go through regular compliance checks

Knowledge & Experience Required:

Bachelor's degree
• 8+ years of experience in digital marketing

Expert understanding of the digital landscape and how it can be used to support and develop the brand. Proven experience in digital marketing in an agency, CPG company or telecom

Experience of digital tech projects management and implementation

Strong analytical skills - strong problem-solving skills, communicates in a clear and succinct manner and effectively evaluates information / data to make decisions; anticipates obstacles and develops plans to resolve

Proficiency using tools to track and report asset traffic and metrics
• Understanding of the principles of design for digital communications
• Experience in engaging with reputed digital agencies

Keen understanding of brand positioning, brand strategies and demonstrated ability to carry this understanding into the digital space

Preferred Qualification:

MBA
• Deep understanding of multi-channel marketing strategies

Ability to influence without authority
• Strong verbal and written communication skills

Why Haleon?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As Haleon focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

Operating at pace and agile decision-making - using evidence and applying judgement to balance pace, rigour and risk.

Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.

Continuously looking for opportunities to learn, build skills and share learning.

Sustaining energy and well-being

Building strong relationships and collaboration, honest and open conversations.

Budgeting and cost-consciousness

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. Care to join us. Find out what life at Haleon is really like ***/careers/