- Craft and implement market development strategies for new and existing products within the gastroenterology portfolio while ensuring strategies are aligned with company goals and market needs.
- Conduct comprehensive market analysis to identify growth opportunities and understand competitive landscapes, utilize insights to inform strategic decisions and product positioning.
- Lead and support limited market releases of new products, coordinating closely with cross-functional teams to ensure successful launch activities.
- Design and execute field marketing programs aimed at increasing product adoption and usage. This includes educational programs, product demonstrations, and collaboration with key opinion leaders (KOLs) and healthcare professionals (HCPs).
- Equip sales teams with the necessary tools, materials, and training to effectively sell and support the gastroenterology portfolio.
- Bachelor's degree in marketing, business administration, or related field.
- 5 years of experience in marketing or market development.
- Proficient understanding of the healthcare and medical device regulatory environment.
- Ability to travel up to 75% within US regional assignment.
- Advanced degree (i.e. MBA) is preferred.
- Experience in marketing or market development within the medical device industry with a focus on gastroenterology.
- Paid time off and paid volunteer time
- Medical, Dental, Vision and Flexible Spending Account
- Health Savings Account with Company Funded Contributions
- 401k Retirement Plan with Company Match
- Parental Leave and Adoption Services
- Health and Wellness Programs and Events
Market Development Manager - Los Angeles, United States - Laborie Medical Technologies Corp
Description
We believe that great healthcare is an essential safeguard of human dignity.
At Laborie, we know the work we do matters - it's what fuels our motivation and contributes to our success. If you're ready to make a positive impact in the lives of patients across the globe, we'd like to meet you.
We support and empower our employees to grow their careers in an environment that encourages a sense of belonging and a connection to doing good. We're not afraid to roll up our sleeves to make our goals a reality and work together to solve for our customers. We reward and recognize our employees based on our values of Aspire to Greatness, Respect All, Own It, Working Together, Persist with Passion.
Who We're Looking For:
As a key member of the GI Marketing team, the Market Development Manager will be pivotal in launching new products, supporting limited market releases, and developing markets for key products. The Market Development Manager will have a successful background in gastroenterology, with a proven track record of launching new products and executing strategies that enhance product awareness and adoption.
About the Role:
Our Mission every day is to operate as a world-class specialist medical company making and advancing technologies that preserve and restore human dignity. We do that today by helping people with pelvic and gastrointestinal conditions live normal lives, and by helping mothers and babies have safe deliveries.