- Health coverage for medical, dental, vision
- 401(K) saving plan with company match AND Pension
- Tuition assistance
- PTO for community volunteer programs
- Wellness program
- Employee discounts
Associate Marketing Manager - Costa Mesa, United States - American Automobile Association
Description
Associate Marketing Manager
Under general direction from a Marketing Program Manager, the Associate Marketing Manager implements direct response marketing projects (print, email, digital campaigns, collateral, etc.) to drive awareness and usage of the AAA Discounts & Rewards and the AAA branded Visa credit card programs.
The successful candidate will manage initial strategy, creative development, implementation, outline next step recommendations, and consistently measure campaign success through key metrics.
This role takes a lead in coordinating the activities for vendor partners, agencies, internal staff, and other stakeholders to ensure all projects are completed accurately, on time, on budget, and on strategy.
Responsibilities:
Collaborate with the product teams to develop and implement marketing plans for strategic partners to help drive awareness and usage of the Discounts & Rewards program
Collaborate with our agency and internal product team to develop and implement marketing plans to support revenue and new account acquisition goals for AAA Visa credit card
Update and optimize the AAA website category pages with seasonally relevant partner offers throughout the year
Analyze tracking mechanisms for assigned projects and perform basic results analysis, proactively offering solutions and recommendations for next steps to management
Identify the impact of marketing projects on the various channels (web, email, digital, social) and communicate with all appropriate business units and stakeholders
Take initiative to reach out to proper stakeholders (internal and external) and coordinate communication to achieve objectives
Manage budgets and forecasting for the Discounts & Rewards and AAA Visa Credit Card programs
Requirements:
Bachelor's degree in marketing, Communications or Business Administration is preferred
Minimum of 3-5 years of prior marketing experience in an advertising agency or client-side marketing role is required
Strong knowledge and experience with direct response marketing and project management are required
Experience developing marketing plans and managing a marketing budget is required
Must be able to multi-task and have the capability to manage competing priorities under general direction
Work with Product and Legal teams to ensure accuracy with all relevant aspects of a project
Candidate should be a self-starter with the ability to problem-solve and provide suggestions or alternative options to unexpected situations and scenarios
Must have excellent communication, presentation, and solid writing skills
Requires proficiency in Microsoft Office (especially Excel)
Tableau and Adobe analytics experience are a plus
This position is hybrid - Work at the Administration Offices in Costa Mesa (Tuesday, Wednesday, Thursday) and work-from-home (Monday and Friday)
#LI-LG1
The starting pay range for this position is:
$82, $109,500.00
Additionally, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.
Remarkable benefits:
Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members.
When we embrace our diversity - we win.All of Us With our national brand recognition, long-standing reputation since 1902, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.
"Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value."AAA is an Equal Opportunity Employer
The Automobile Club of Southern California will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.