Brand Manager - St Louis, United States - Luxco

Description

We are looking to hire a Brand Manager to join our Luxco team in St. Louis, MO.

Utilizing input from other stakeholders; develop, implement, and evaluate marketing and business plans for focus brands which meet gross margin and sales objectives for Luxco within specified brand support levels.

Responsible for overall coordination, execution of programs and leading daily activities for specific focus brands.

What will you do?

Business Analytics

Establish and understand key segment (and brands within segment) health measures/metrics
Have broad marketplace understanding with support and expertise from key stakeholders

Understand retailer/distributor go to market strategies and implications
Analyze category data to understand trends, brand health, implications
Ability to use and leverage Whiteboard/Nielsen/Diver/VIP/etc.
Identify SWOT on Segments, brand(s) and competitors
Utilize other sources of analytics such as SEO, Nielsen, Consumer research, etc.
Translate all data sources from above to develop conclusions, implications and recommendations

Identify analysis opportunities for the segment(s) and brands within the segment(s)

Involved in customer specific planning as needed
Meet with DM's/Distributors/Field Marketing on regular basis (~20-25% of their time) to gain better understanding of our focus brands, competitive set and distributor go to market strategies

Product Development

Develop understanding of consumer target (demographics, psychographics, trends, etc.) for brands
Develop targeting strategy for brands (features, benefits, pricing, etc)
Identify research/analysis opportunities for the consumer target
Understand key trends affecting consumer and develop implications and opportunities
Develops ABM (if there is one) to manage the following:
Deployment material for Communications/Programs/Promotions, etc.
Social strategy development and execution
On and off premise execution for focus brands
Smaller non-focus brand management

Financial Analysis

Has deep understanding of segment/brand P&L and drivers
Provides analytical support for financials and key business metrics where needed
Manages approved and allocated brand support (A&P) which ultimately rolls up to overall brand gross margin goal for the company
Accountable for management of A&P segment budget details and administration
Provides strategic rationale for spending and reallocation recommendations throughout the year and for the ABP
Develop pricing strategy for segment and identifies pricing opportunities (every day and promotional)
Understand segment and brands/retailer/distributor margins

Business Acumen

Understand product manufacturing process, key product benefits vs. competition and cost of goods
Identify opportunities and make recommendations on PCP (product cycle plan) - product improvements, cost savings, product offering, etc.
Develop and executes Product Cycle Plan while managing SKU offering (SKU rationalization)
Initiates and helps manage claim development with R&D and TTB
Develop distribution strategy recommendation (COT, retailers, and retail location) for segment
Primary contact for customer specific product needs
Development of sell sheet/sales presentation content

Communication

Development of the overall media plan
Executes segment specific media
Develop and execute product communication plan
Help develop media target and positioning
Leads development of product PR
Key contact with agencies for segment

What do you need to bring to the table?

Bachelor's Degree required
Master's Degree preferred
Minimum 3-5 years' experience in consumer-packaged goods marketing
Proven leadership and strategic abilities
Must be a decisive, action-oriented individual with experience leading others
Proven ability to communicate cross functionally
Must have excellent written and presentation skills
Proven ability to work effectively in/on teams
Excellent computer skills including Microsoft Office

What will we provide you with.

Medical
Dental
Vision
Short-term/long-term disability
Life insurance
401(k) / 401(K) Matching

PTO
Who are we?
MGP Ingredients is a leading supplier of premium distilled spirits and food ingredient solutions. Its Distilling Solutions segment provides bourbons, whiskeys, ryes, gins and vodkas to craft and multinational brands.

MGP's own Branded Spirits business is growing following the 2021 acquisition of Luxco, a top spirits producer, bottler, supplier, and importer.

Ingredient Solutions delivers nutritional, functional wheat- and pea-based ingredients aligned with consumer trends. The company operates in locations across the Midwestern U.S., and overseas in Northern Ireland and Mexico.
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