CRO (Conversion Rate Optimization) Marketing Manager - San Antonio - TrueLoyal

    TrueLoyal
    TrueLoyal San Antonio

    5 days ago

    Description

    About the Role

    We're looking for a highly analytical and strategic Senior CRO Marketing Manager to lead all conversion rate optimization initiatives across our digital funnel. In this role, you will own experimentation, site performance, landing page optimization, and funnel strategy and flows to improve conversion from visitor → lead → opportunity → customer.

    You will collaborate closely with Growth, Product Marketing, Content, Design, and Sales to build a world-class performance engine that drives measurable pipeline and revenue impact.

    This is a high-impact, cross-functional role for a marketer who is equal parts strategist, analyst, and hands-on optimizer.

    What You'll Own

    CRO Strategy & Experimentation

    • Build and lead the CRO roadmap across the entire digital funnel.
    • Design A/B, multivariate, and personalization tests to improve conversion at each stage.
    • Define hypotheses, test plans, success metrics, and statistical validity.
    • Run a high-velocity, structured experimentation process across website, landing pages, and campaigns.

    Website & Landing Page Optimization

    • Partner with design, content, and dev resources to enhance UX, messaging, and page performance.
    • Optimize content hierarchy, forms, and user flows to maximize conversions.
    • Own heatmap/session replay analysis (i.e. Hotjar).
    • Ensure SEO considerations are incorporated while improving conversion paths.

    Funnel Performance & Analytics

    • Own funnel performance, analytics, and optimization from traffic to MQL to SQL to pipeline.
    • Build and maintain dashboards that highlight conversion trends and insights.
    • Develop and maintain accurate tracking, attribution, and reporting.
    • Identify bottlenecks and opportunities for continuous improvement.

    Collaboration & Cross-Functional Leadership

    • Work closely with Growth/Paid Media, Content, and Sales to align CRO efforts with GTM goals.
    • Inform messaging, targeting, and segmentation based on CRO insights.
    • Develop and/or support launch campaigns, product releases, and ABM initiatives with optimized landing experiences.

    Tools & Infrastructure Ownership

    • Manage tools such as Salesforce, analytics platforms, and heatmapping tools.
    • Develop best practices, documentation, and workflows for experimentation.

    Requirements

    What You Bring

    • 5–7+ years experience in growth marketing, CRO, or performance marketing (B2B SaaS preferred).
    • Proven track record improving website and funnel performance with measurable results.
    • Strong command of analytics (GA4, Looker, Amplitude, HubSpot).
    • Experience with A/B testing tools (Optimizely, VWO, Google Optimize alternatives).
    • Deep understanding of UX principles, customer journeys, and behavioral psychology.
    • Ability to run tests end-to-end: planning, setup, QA, analysis, and reporting.
    • Strong cross-functional skills—and comfort translating data into stories, recommendations, and action.
    • Ability to balance "move fast" execution with statistical rigor.
    • Basic familiarity with HTML/CSS or the ability to work effectively with dev teams (bonus).

    Benefits

    Benefits

    • Premier Health Insurance plan with $0 deductible and $0 co-pay
    • Dental and vision insurance plans
    • Medical and dependent care flexible spending accounts
    • Open PTO - we like to keep this simple.
    • 401(k) savings plan with Employer Matching
    • Company-paid Life, AD&D, and Disability coverage
    • A collaborative, entrepreneurial learning environment with a proven playbook
    • Be part of a high-growth company revolutionizing customer loyalty
    • Work with cutting-edge technology and innovative products
    • Competitive salary, benefits, and growth opportunities
    • Fun work atmosphere
      We are proud to foster a workplace free from discrimination. We strongly believe diversity of experience, perspectives, and background lead to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. We guarantee that all candidates will be given the same consideration.

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