Jobs
>
Los Angeles

    Product Marketing Manager, Brand Ads - Los Angeles, United States - Snap

    Snap
    Snap Los Angeles, United States

    2 weeks ago

    Default job background
    Description
    Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate.

    Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

    The Company's three core products are Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio , an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles .

    The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc.

    This team of Product Marketers works in a highly collaborative environment to lay the foundation for product and deliver go-to-market strategies that demonstrate the role Snapchat plays in the lives of our community and helping businesses grow.

    We're looking for a Product Marketing Manager to join our Ads Product team at Snap Inc

    What you'll do:


    Help advertisers succeed in brand objectives, measuring their media outcomes, meeting their marketing objectives and growing their businesses by working cross-functionally with many internal teams to land a portfolio of brand measurement solutions that drive results.

    Combine quantitative and qualitative research with deep expertise in brand ads and measurement to identify industry trends, unmet advertiser needs and growth opportunities.

    Apply these learnings to inform the brand ads product priorities and roadmap.
    Lead commercialization of new solutions.

    Partner with internal teams like product and sales to test early stage features, assess product market fit, collect customer feedback and measure impact.

    Develop and deploy global go-to market strategies that grow adoption of Snapchat's brand solutions


    This includes:

    customer segmentation and opportunity sizing, product positioning & customer education, internal and external communications, activation plans and success metrics.

    Secure requisite cross-functional alignment throughout the process.
    Provide strategic guidance and support during all phases of the sales cycle. Proactively identify and implement process improvements that reduce friction and improve results.

    Knowledge, Skills & Abilities:
    Familiarity with brand ads and innovation concepts and practices
    Expertise in helping advertisers navigate the ads ecosystem, given the number of privacy-driven regulatory and ecosystem changes
    Experience working with a variety of ads brand measurement tools & techniques such as brand lift experiments and/or media mix modeling
    Strong problem-solving skills, complemented by an ability to take initiative, drive progress and work autonomously
    Comfort with ambiguity, dependencies and heavy cross-functional collaboration
    Ability to transform complex and nuanced concepts into simple actionable tasks

    Minimum Qualifications:
    Bachelor's degree or equivalent years of experience
    5+ years of industry experience in product marketing, internet technology, or other relevant digital marketing work

    Preferred Qualifications:
    Experience working with third-party providers within the ads ecosystem (e.g. MMM, brand lift providers, etc)
    Experience working with media agencies focused on improving brand effectiveness metrics on behalf of their advertisers
    Track record of success overseeing multiple products throughout their entire lifecycle, including scaling adoption
    "Default Together" Policy at Snap:
    At Snap Inc.

    we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration.

    To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.

    At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate.

    Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.

    EOE, including disability/vets.

    If you have a disability or special need that requires accommodation, please don't be shy and contact us at accommodations-Snap Inc is a technology company.

    We believe the camera presents the greatest opportunity to improve the way people live and communicate.

    Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

    The Company's three core products are Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio , an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles .

    The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc.

    This team of Product Marketers works in a highly collaborative environment to lay the foundation for product and deliver go-to-market strategies that demonstrate the role Snapchat plays in the lives of our community and helping businesses grow.

    We're looking for a Product Marketing Manager to join our Ads Product team at Snap Inc


    What you'll do:


    Help advertisers succeed in brand objectives, measuring their media outcomes, meeting their marketing objectives and growing their businesses by working cross-functionally with many internal teams to land a portfolio of brand measurement solutions that drive results.

    Combine quantitative and qualitative research with deep expertise in brand ads and measurement to identify industry trends, unmet advertiser needs and growth opportunities.

    Apply these learnings to inform the brand ads product priorities and roadmap.

    Lead commercialization of new solutions.

    Partner with internal teams like product and sales to test early stage features, assess product market fit, collect customer feedback and measure impact.

    Develop and deploy global go-to market strategies that grow adoption of Snapchat's brand solutions


    This includes:

    customer segmentation and opportunity sizing, product positioning & customer education, internal and external communications, activation plans and success metrics.

    Secure requisite cross-functional alignment throughout the process.

    Provide strategic guidance and support during all phases of the sales cycle. Proactively identify and implement process improvements that reduce friction and improve results.


    Knowledge, Skills & Abilities:
    Familiarity with brand ads and innovation concepts and practices

    Expertise in helping advertisers navigate the ads ecosystem, given the number of privacy-driven regulatory and ecosystem changes

    Experience working with a variety of ads brand measurement tools & techniques such as brand lift experiments and/or media mix modeling

    Excellent written and verbal communication

    Strong problem-solving skills, complemented by an ability to take initiative, drive progress and work autonomously

    Comfort with ambiguity, dependencies and heavy cross-functional collaboration

    Ability to transform complex and nuanced concepts into simple actionable tasks


    Minimum Qualifications:
    Bachelor's degree or equivalent years of experience

    5+ years of industry experience in product marketing, internet technology, or other relevant digital marketing work


    Preferred Qualifications:
    Experience working with third-party providers within the ads ecosystem (e.g. MMM, brand lift providers, etc)

    Experience working with media agencies focused on improving brand effectiveness metrics on behalf of their advertisers

    Track record of success overseeing multiple products throughout their entire lifecycle, including scaling adoption

    "Default Together" Policy at Snap:
    At Snap Inc.

    we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration.

    To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.

    At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate.

    Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.

    EOE, including disability/vets.

    If you have a disability or special need that requires accommodation, please don't be shy and contact us at accommodations- Our Benefits : Snap Inc.

    is its own community, so we've got your back We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms.

    Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success Compensation

    In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These pay zones may be modified in the future.

    Zone A (CA, WA, NYC) :The base salary range for this position is $168,000-$252,000 annually.

    Zone B :
    The base salary range for this position is $160,000-$239,000 annually


    Zone C :
    The base salary range for this position is $143,000-$214,000 annually. This position is eligible for equity in the form of RSUs.
    Company information
    Snap is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate.

    Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

    The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

    Advertising, Digital Marketing, Software, Information Technology, Mobile, Social Media, Technology, Telecommunications, Internet, Mobile Applications

    Company Specialties:
    augmented reality and technology

    #J-18808-Ljbffr
  • TikTok

    Machine Learning Engineer, Branding Ads

    3 weeks ago

    TikTok Los Angeles, CA, United States

    Responsibilities · TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us · At T ...

  • Tik Tok

    Machine Learning Engineer, TikTok Branding Ads

    3 weeks ago

    Tik Tok Los Angeles, United States

    Responsibilities · TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. · Why Join Us · A ...

  • Tik Tok

    Senior Machine Learning Engineer, TikTok Branding Ads

    3 weeks ago

    Tik Tok Los Angeles, United States

    Responsibilities · TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. · Why Join Us · A ...

  • Tik Tok

    Tech Lead Senior Software Engineer, TikTok Brand Ads

    4 days ago

    Tik Tok Los Angeles, United States

    Responsibilities · TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. · Why Join Us · A ...

  • Tik Tok

    Tech Lead Senior Software Engineer, TikTok Brand Ads

    16 hours ago

    Tik Tok Los Angeles, United States

    Responsibilities · TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. · Why Join Us · A ...

  • Posh Peanut

    Dtc Paid Search Manager

    3 weeks ago

    Posh Peanut Los Angeles, United States

    **Description**: · **Responsibilities**: · - Strategically plan, execute, and optimize our Google Ads across Search, YouTube, Shopping, Performance Max, and Display networks to meet critical performance metrics. · - Utilize Search Console insights to enhance ad performance and se ...

  • Posh Peanut

    Dtc Paid Social Media Manager

    3 weeks ago

    Posh Peanut Los Angeles, United States

    **Responsibilities**: · - Plan, launch, and optimize paid advertising campaigns across various social media platforms. · - Employ creative strategies and test new ad formats to increase engagement and conversion rates. · - Analyze performance data to continually refine strategies ...

  • OpenStore

    Creative Strategist

    3 weeks ago

    OpenStore Los Angeles, United States

    Our mission is to inspire entrepreneurs and shoppers to find something new. We buy great brands built on Shopify, unlocking liquidity for small business entrepreneurs looking to start new adventures. We manage nearly 50 brands with over 100,000 products across apparel, beauty, ho ...

  • ecureme

    Ad Sales and Marketing Manager

    2 weeks ago

    ecureme Los Angeles, United States

    Profile · Interested applicants are encouraged to acquaint themselves with the site. · **Position Overview** · **Responsibilities** · The Ad Sales and Marketing Manager will work closely with eCureMe's Business Manager in order to: · - Define advertising and marketing strategies. ...

  • Recurrent Ventures

    Associate Creative Director

    1 week ago

    Recurrent Ventures Los Angeles, United States

    About Us · Recurrent Ventures is an innovative digital media company that is challenging the media landscape with its proprietary approach. Its best-in-class brands like Popular Science, Domino, Outdoor Life, The Drive, Donut, Dwell, Task & Purpose, and more, engage a combined au ...

  • Adswizz

    Sales Executive

    2 weeks ago

    Adswizz Los Angeles, United States

    Los Angeles, California; New York, New York; New York, New York · - Sales · - Regular Employee Full-Time · - R · **Who We Are**: · SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and servic ...

  • Sirius XM

    Sales Executive

    2 weeks ago

    Sirius XM Los Angeles, United States

    **Responsibilities**: · **Who We Are**: · SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment exp ...

  • Independent Artist Group (IAG)

    Junior Agent, Talent Brand Partnerships

    2 weeks ago

    Independent Artist Group (IAG) Los Angeles, United States

    **About Us** · IAG is one of the largest diversified talent agencies in the industry. With offices in Los Angeles, New York, Nashville, and Atlanta, IAG represents some of the most accomplished, celebrated, and award-winning talent, including actors, writers, producers, directors ...

  • TikTok

    Global Product Marketing Lead, Video Ads

    2 weeks ago

    TikTok Los Angeles, United States

    Responsibilities · **Company Overview**: · TikTok, the leading destination for short-form mobile video, inspires creativity and brings joy to over 1 billion users worldwide. With offices across the globe, including Los Angeles, New York, London, and Tokyo, TikTok offers limitless ...

  • Adswizz

    Account Manager

    1 week ago

    Adswizz Los Angeles, United States

    Los Angeles, California · - Advertising · - Regular Employee Full-Time · - R · **Who We Are**: · SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelli ...

  • Nexxen

    Account Executive

    1 week ago

    Nexxen Los Angeles, United States

    **Who is Nexxen (formerly Amobee, Tremor Video and Unruly)?** · One platform. Endless opportunities. · In an ecosystem where everyone's trying to get closer - buyers to sellers, platforms to clients, brands to consumers - Nexxen bridges new opportunities in ways that others canno ...

  • Lotus Communications

    Promotions and Marketing Director

    3 weeks ago

    Lotus Communications Los Angeles, United States

    **Position Summary**: · The Promotions and Marketing Director is a team leader specializing in working with an experienced sales team and program directors to generate greater revenue and ratings on our stations. We are seeking a self-motivated, high achiever with excellent commu ...

  • TikTok

    Global Product Marketing Manager

    3 weeks ago

    TikTok Los Angeles, United States

    Responsibilities · TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. · Why Join Us · Crea ...

  • Nuvisav

    Social Media Manager

    1 week ago

    Nuvisav Los Angeles, United States

    Job Overview: · **Responsibilities**: · - Develop, implement, and manage social media strategies to increase brand visibility · - Create engaging content for posts and ads on social media platforms · - Monitor social media analytics to track performance and optimize strategies · ...

  • Coalition Technologies

    Graphic Designer

    1 week ago

    Coalition Technologies Los Angeles, United States

    Coalition Technologies is devoted to delivering clients the highest quality work while providing our team a fun, thriving, and innovative environment. Along with the opportunity for tremendous career growth and rapid advancement, CT offers: · - The most competitive profit-sharing ...