Head of Growth - Austin
2 weeks ago
Job summary
We are seeking a highly strategic, data-driven, and results-oriented Director of Growth to lead and scale our paid acquisition efforts.Responsibilities
- Develop and own the overarching paid media strategy for Rugiet Health,
- Manage significant budgets accurately forecasting performance,
- Oversight on all paid media channels including but not limited to: Paid Social Meta Ads Manager Google Ads Google Display Network demand-side platforms DSPs Taboola Outbrain etc Emerging Channels Explore test new platforms strategies identify scalable opportunities Team Leadership Development Recruit mentor lead high-performing team mentees fostering culture continuous learning experimentation accountability Data Analysis Reporting Establish robust reporting frameworks analyze complex performance extract actionable insights communicate results trends strategic recommendations executive leadership A B Testing Experimentation Champion rigorous testing methodology across all channels continuously optimizing ad copy creative landing pages bidding strategies audience targeting improve performance Cross-Functional Collaboration Partner closely with Creative Product Growth Analytics Clinical teams ensure cohesive optimized customer journey ad click conversion beyond Landing Page Optimization Collaborate Product Design teams optimize landing page experiences optimized for conversion from paid traffic Attribution Measurement Work analytics team refine attribution models accurate measurement paid media effectiveness funnel Competitive Intelligence Monitor competitor activities adapt strategies maintain competitive edge Compliance Ensure all campaigns adhere relevant advertising guidelines healthcare regulations e.g HIPAA FDA FTC What You Bring 8 years progressive experience in managing substantial budgets direct consumer DTC brand Proven track record scaling acquisition high-growth environment consistently hitting exceeding ROI ROAS targets Deep expertise wide range channels including social search ads strong understanding performance marketing metrics Highly analytical data-driven advanced proficiency analytics platforms attribution models Excel Google Sheets Strong leadership skills building managing developing high-performing media teams Excellent communication presentation skills articulate complex strategies results technical non-technical audiences including executive leadership Strategic thinker identifying growth translate actionable plans execute precision Experience optimizing landing pages for traffic Proactive self-motivated comfortable operating fast-paced ambiguous startup environment Bachelor degree Marketing Business Economics related quantitative field Bonus Points Experience telemedicine pharmaceutical industries Experience working customer data platforms CDPs advanced audience segmentation Familiarity programmatic advertising platforms strategies Experience managing subscription-based businesses Why Join Rugiet Health Drive Massive Impact Lead primary engine customer acquisition rapidly growing company transformative industry Autonomy Ownership Own payed media strategy make impact decisions directly influence companys success Disrupt Healthcare Be forefront innovating personalized healthcare solutions improve peoples lives Growth Potential Join dynamic team significant opportunities professional development career advancement Collaborative Entrepreneurial Culture Work alongside passionate supportive team values innovation datadriven thinking shared success Competitive Compensation Benefits We offer competitive salary annual cash bonus participation company stock option grants program health dental vision coverage k program generous PTO professional development assistance To Apply If you are strategic resultsdriven leader ready take on role revolutionary healthcare company please submit resume cover letter detailing relevant experience why great fit this position}
Job description
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