Digital Engagement Associate - La Crosse, Wisconsin, United States

Title: Digital Engagement Associate · Organization: WorkMoney, Inc. · Reporting to: Director, SMS Engagement - P2P · Location: United States / Remote, <10% travel · Term: Temporary, Full-Time, Exempt, requires U.S. work authorization · Compensation: This is a union posi ...

Job description

Title: Digital Engagement Associate

Organization: WorkMoney, Inc.

Reporting to: Director, SMS Engagement - P2P

Location: United States / Remote, <10% travel

Term: Temporary, Full-Time, Exempt, requires U.S. work authorization

Compensation: This is a union position subject to a Collective Bargaining Agreement with IBEW Local 89. The salary for this role is $85,000 annually.

Deadline: Applications will be considered on a rolling basis; target start beginning of February

About WorkMoney, Inc.

At , we are dedicated to enhancing the financial well-being of hard working Americans. Founded on the belief of the American dream, we strive to provide our members with the tools, resources, and support they need to navigate their financial journeys with confidence. 

We don't stop at individual support. At WorkMoney, we believe in systemic change and actively advocate for policies that promote economic fairness and opportunity. By amplifying the voices of our members and partnering with policymakers, we strive to create a more just and equitable economic landscape.

We believe that financial stability should be accessible for everyone and we're here to make that a reality. By offering financial tools and resources, fostering a supportive environment and championing policy changes, we empower our members to take control of their finances and build a more secure future.  

Join us at WorkMoney, Inc. and become part of a movement dedicated to economic empowerment, financial security, and advocacy for all.

About the Digital Engagement Associate position

The Digital Engagement Associate plays a critical role in supporting WorkMoney, Inc.'s engagement work with members in key communities. This position focuses on researching local messaging opportunities, drafting and sending digital engagement content, ensuring quality and accuracy in builds, and analyzing performance to help refine our communications strategy in Wisconsin. This is a time-limited, project-based role, with an expected duration of approximately six months, subject to program needs.

Key Responsibilities:

• Research and propose messaging tailored to key Wisconsin regional audiences, aligning with organizational priorities and campaign goals
• Build, schedule, send, and QA digital messages across peer-to-peer (P2P), SMS and email platforms
• Ensure all communications are accurate, timely, and aligned with organizational guidance and member engagement goals
• Manage back-end operations in engagement platforms, including audience assignments, uploads, scheduling, and reporting configurations
• Monitor ongoing message performance, identifying trends and anomalies to inform adjustments
• Track and analyze key performance metrics across campaigns
• Produce regular reports summarizing results, response trends, and recommendations for optimization
• Surface member insights from message responses to improve tone, clarity, and resonance
• Partner with colleagues across the organization to ensure message content and targeting strategies are cohesive and accurate
• Contribute to internal documentation of messaging activities, results, and lessons learned
• Participate in team meetings to share insights and align on engagement strategies
• Contribute to internal quality standards and process improvements for message production and delivery
• Assist with campaign planning or coordination tasks in cross-functional collaboration
• Support special projects or rapid-response messaging needs
• Promote knowledge sharing and professional growth to build team capabilities and ensure high-quality work
• Provide support across various Marketing team functions, contributing to the department's broader goals and responsibilities as needed
• Contribute to team discussions about strategy to improve engagement and member experience

Requirements

Must haves

• 1-3 years of experience in digital engagement, communications, or campaign operations
• At least 1 year of experience with project coordination and/or operations
• Familiarity with peer-to-peer or SMS messaging platforms (e.g. Strive, Hustle, ThruText)
• High attention to detail with strong organization and multitasking skills
• Ability to interpret performance data and apply insights to improve message outcomes
• Strong written, verbal, and interpersonal communication skills with an understanding of audience-centered messaging
• Proficiency with productivity and communication tools (e.g., Google Workspace, Slack)
• Demonstrated ability to work collaboratively in a remote, cross-functional environment
• Strong commitment to WorkMoney, Inc.'s mission and member-first engagement 

Nice to haves

• Reside in Wisconsin, Green Bay or La Crosse areas, with ability to travel across territory occasionally for events
• Experience in a campaign-style, fast-paced work environment
• Familiarity with data analysis, A/B testing, performance dashboards, or other analytics tools
• Comfort interpreting qualitative member feedback alongside quantitative results

Benefits

This is a union position subject to a Collective Bargaining Agreement with IBEW Local 89 and the starting annual salary is $85,000. As  part of our commitment to pay transparency and equity in our organization, the starting salary for this position is not negotiable.

At WorkMoney, Inc., we're proud to offer a robust benefits package designed to support your overall well-being. In addition to competitive salaries, we invest in your success and create a work environment that's as dynamic and rewarding as the work we do We fully cover the premiums for medical, dental, and vision insurance, our retirement plan includes up to a 6% employer match and we contribute toward your student debt repayment. Additional benefits for this role include generous paid time off options, stipends for remote work expenses and cell/internet data usage.

Why join our team?

In our vibrant and ever-evolving work environment, we embrace change and pivot quickly when necessary. Our team is deeply mission-driven, combining hard work with ingenuity and a fearless approach to overcoming complex challenges. Teamwork is integral to our culture, and we readily jump in to support each other, celebrating achievements and learning from our experiences. At the heart of it all, we are passionate about the innovative projects we undertake, collaborating with exceptional people, and are having a great time along the way.

WorkMoney, Inc. believes that embracing diversity enriches our workplace and enhances our ability to achieve our mission and serve our members. We are an equal opportunity employer and welcome applications from all qualified individuals, regardless of age, race, color, religion, gender identity or expression, sexual orientation, national origin, genetics, disability or veteran status.

We are committed to maintaining an inclusive and accessible environment and provide reasonable accommodations for individuals with disabilities throughout the recruitment and employment process. For accommodations or assistance during the application or interview process, please contact

To Apply

Follow the link to the application page, complete the required fields, and submit a resume. Applications will be reviewed on a rolling basis.

**Please do not reach out directly to any team members. If you'd like more information or to check the status of your application, email