Director of Performance Marketing - Wilmington

nCino offers exciting career opportunities for individuals who want to join the worldwide leader in cloud banking. · The Director of Performance Marketing leads nCino's global brand awareness marketing strategy, owning demand generation programs, digital advertising, marketing op ...

Job description

nCino offers exciting career opportunities for individuals who want to join the worldwide leader in cloud banking.

The Director of Performance Marketing leads nCino's global brand awareness marketing strategy, owning demand generation programs, digital advertising, marketing operations, and website optimization across multiple regions. This leader manages a cross-functional team spanning technical and demand generation functions, establishing data governance standards, attribution frameworks, and marketing technology infrastructure that drives scalable lead acquisition and conversion. Partnering closely with Regional Marketing, Product Marketing, and Brand teams, this role sets strategic direction for paid media investment, digital presence, and marketing operations best practices. The Director influences marketing sub-function strategy while driving innovation through emerging channels, AI-powered personalization, and comprehensive performance analytics.

Essential Functions

•    Lead and develop a cross-functional team spanning marketing operations, demand generation, and digital functions, creating a unified growth engine that drives brand awareness, lead acquisition, and operational excellence across all markets

•    Own the strategic vision and execution of global brand awareness demand generation programs, including paid media, content syndication, SEO/SEM, social media advertising, and multi-channel campaigns designed to generate qualified interest in nCino's solutions across multiple regions of operations. 

•    Architect nCino's global digital presence through ownership of website strategy, user experience optimization, conversion rate improvement, and content governance across regional domains and product microsites

•    Drive marketing technology stack optimization and establish data governance standards, lead scoring models, and lead lifecycle management processes that ensure seamless integration from marketing automation platforms through CRM handoff to Regional Marketing and Sales teams

•    Design and implement comprehensive attribution modeling and marketing analytics frameworks that accurately measure campaign performance, channel effectiveness, and marketing's contribution to the pipeline 

•    Own global digital advertising strategy and budget allocation across paid search, display, programmatic, social media, and retargeting campaigns, continuously optimizing spend efficiency and ROI through A/B testing and performance analysis while achieving alignment with Regional Marketing leadership

•    Partner with Product Marketing to translate product positioning into compelling digital campaigns and web experiences, and collaborate with Brand Marketing and Global Market Strategy on website modernization initiatives including technical SEO improvements, page speed optimization, accessibility compliance, and personalization capabilities

•    Establish marketing operations best practices including campaign planning processes, creative workflows, project management protocols, and cross-functional collaboration frameworks that drive efficiency across the marketing organization

•    Drive innovation in demand generation tactics by testing emerging channels, AI-powered personalization tools, intent data platforms, and conversational marketing technologies that enhance audience targeting and engagement

•    Own global email marketing strategy for brand awareness activities, including template development, deliverability optimization, and compliance frameworks across all regional jurisdictions including GDPR, CAN-SPAM, CASL, and other regulations

•    Partner with Regional Marketing leadership to create clear definitions and seamless transitions between global Demand Gen and regional activities, eliminating gaps and duplication to create a seamless customer journey

•    Collaborate with Marketing Analytics to align on comprehensive reporting dashboards to provide data driven insights that communicate marketing funnel performance, lead quality trends, website engagement metrics, and marketing efficiency ratios to senior leadership stakeholders

•    Champion a culture of experimentation and continuous improvement within the marketing organization, promoting team wellness, agile marketing methodologies, AI use cases, and customer-centric optimization while advancing company objectives

Minimum Requirements:

•    Undergraduate degree, 12+ years of related professional experience and 4+ years of management experience 

•    Ability to influence cross-functional stakeholders, and translate business objectives into executable strategies across multiple geographies

•    Deep expertise in performance marketing including paid media optimization, marketing attribution modeling, conversion rate optimization, and ROI-driven budget allocation

•    Strong people leadership capabilities including managing managers, developing talent, career coaching, and building high-performing cross-functional teams

•    Advanced proficiency with marketing technology stack including marketing automation platforms, CRM systems, web analytics tools, and data governance frameworks

Preferred:

•    Experience in Software/FinTech Industry
 

If you thrive in a high-energy, entrepreneurial environment, we invite you to share your passion, ideas and excitement at nCino.

The pay range for this role is based on relative market data and alignment with our compensation philosophy. The range displayed reflects the minimum and maximum of the pay range for each job posting, which is used to determine new hire rates/salaries and takes into consideration multiple factors including but not limited to knowledge, skills, abilities, proficiencies, experience, education, licensures/certifications, as well as business and organizational needs. nCino reserves the right to modify the posted range consistent with our internal practices and external market movement. The recruiter for this job posting can share more compensation details during the recruitment process, as base salary is only one component of the total compensation package per position posted.

The base salary range for this job is:

$140, $245,300.00

nCino provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, genetics or other protected groups. In addition to federal law requirements, nCino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

nCino is committed to the full inclusion of all qualified individuals. As part of this commitment, nCino will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at  

Our commitment to inclusion and equality includes a strong belief that the diversity of our team is instrumental to our success.  We strive to create workplaces where employees are empowered to bring their authentic selves to work.