Marketing Director - Louisville, United States - W3Global Inc

Description

Job Description

Our client is seeking an experienced Digital Marketing professional who is a strategic thinker with a robust background in digital marketing, particularly within the legal sector or similar industries to lead thier comprehensive marketing efforts.

Education/Experience:

• 3+ years marketing experience.
• Familiarity with the personal injury market
• Proven track record of successful marketing strategies and campaigns. Increased qualified leads, engagement, customers, revenue, followers, etc.
• Strong understanding of SEO, content marketing, social media management, and digital advertising.
• Experience with marketing analytics tools and capability to translate data into actionable insights.
• Excellent communication and organizational skills.
• Google Analytics. Google ads. TikTok marketing. Salesforce. Canva. WordPress. Meta Business Suite. Facebook Ads. Youtube ads. X ads. OTT. Hulu ads.
• Content development. Video editing. Email marketing. Branding.

Responsibilities:

• Strategic Oversight: Develop and implement a cohesive marketing plan to increase brand awareness and client acquisition.
• Mix of Traditional & Digital: Effective strategies involve a blend of traditional channels (TV, billboards) and robust digital marketing (SEO, PPC, social media, content marketing).
• Vendor liaison: Act as the primary contact for external agencies and partners in managing outsourced marketing functions such as our Local Services Ads, SEO, broadcast, and outdoor posters.
• Budget Management: Must skillfully allocate budgets to achieve the best possible results.
• Social media streamlining and expansion: Implementing, managing, and streamlining our social media campaigns on Facebook ads through A/B testing, lookalike audiences, retargeting, and well-designed content. Initiating our presence on new platforms like TikTok, X, and YouTube.
• Managing content: Employing resources for top-notch content creation designed to accomplish all funnel objectives and attract broader audiences. Using automation strategies and leveraging AI.
• Analytics and Reporting: Monitor campaign performance, analyze key marketing metrics, and adjust strategies as needed while leveraging our CRM to maximize capabilities. Implement and refine tracking, attribution, and conversion methods.
• Lead Generation Focus: Success is heavily tied to the ability to generate a consistent flow of qualified leads.
• Community Partnership: Enhance and manage our community marketing platform, including our new corporate sponsorship with the University of Louisville Athletics program.