Data Analyst Technical Marketing Specialist - Wichita - Genesis Health Clubs

    Genesis Health Clubs
    Genesis Health Clubs Wichita

    1 week ago

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    Description

    Job Title: Data Analyst/Technical Marketing Specialist

    The ideal candidate will possess a strong background in data analysis, technical marketing, and digital marketing tools. As a Data Analyst/Technical Marketing Specialist, you will play a critical role in optimizing marketing strategies, improving performance, and driving revenue growth through data-driven decision making and technical expertise.

    Responsibilities:

    • Conduct data analysis using SQL to gather insights and provide recommendations for marketing strategies, campaign optimization, and performance tracking.
    • Create and deliver regular data visualization and reporting using tools such as Tableau, Power BI, or other relevant software to communicate marketing performance and provide actionable insights to stakeholders.
    • Manage and optimize Google Ads campaigns, including keyword research, ad copy creation, bid management, and performance analysis to ensure maximum ROI and drive qualified traffic to our digital assets.
    • Utilize Google Analytics to analyze website traffic and user behavior, identify areas for improvement, and make data-driven recommendations to optimize website performance and drive conversions.
    • Implement and manage Google Tag Manager to track user interactions and events on the website, set up goal tracking, and ensure accurate data collection for analysis.
    • Lead conversion rate optimization efforts, including A/B testing, landing page optimization, and UX/UI enhancements to improve conversion rates across digital channels.
    • Collaborate with the web development team to implement technical SEO best practices, including optimizing website structure, meta tags, schema markup, and other SEO elements to improve organic search visibility and rankings.
    • Utilize HTML and CSS to create and modify landing pages, email templates, and other digital assets as needed for marketing campaigns and initiatives.

    Qualifications:

    • Bachelor's degree in marketing, data science, computer science, or a related field.
    • Strong proficiency in SQL for data analysis and manipulation.
    • Demonstrated experience with data visualization and reporting tools such as Tableau, Power BI, or similar.
    • In-depth knowledge and experience with Google Ads, Google Analytics, and Google Tag Manager.
    • Familiarity with Conversion Rate Optimization (CRO) concepts and A/B testing.
    • Proficiency in HTML and CSS for website and landing page modifications.
    • Understanding of SEO best practices and experience with technical SEO.
    • Excellent analytical and problem-solving skills with a keen attention to detail.
    • Ability to work independently and collaboratively in a fast-paced environment.
    • Strong communication skills, both written and verbal.
    • Ability to multitask, prioritize, and manage time effectively.

    Genesis Health Clubs is seeking a highly skilled and motivated individual who is passionate about optimizing marketing strategies to drive results. The ideal candidate will be a strong communicator with excellent analytical and problem-solving skills.

    At Genesis Health Clubs, we offer a wide range of classes, amenities, and services to help individuals achieve their fitness and wellness goals. Our facilities, services, and professional staff offer everything you need to succeed.

    We are looking for a talented individual who is passionate about marketing and has a strong technical skillset. If you are a data-driven marketer with technical expertise in digital marketing tools, then this role is for you.

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