Manager, Marketing - Orlando, United States - Universal Orlando Resort

Description

Universal Orlando Resort believes in-person collaboration is key to our success.

Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week.

There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You'll learn more about this during the recruitment process.


JOB SUMMARY:

The Communications Planning team is responsible for the development of creative and innovative communication strategies and the delivery of integrated marketing campaigns for the destination.

The Manager is responsible for developing the communication strategies, creative briefs and comms plans that align with and deliver on the overall brand and business objectives.

They will collaborate in close partnership with Brand & Marketing Strategy, Integrated Media, Public Relations, Digital Marketing, and creative teams (internal and external).

This position requires strong understanding of how people think and behave, what's happening in our popular culture and a working knowledge of media, marketing, communications, and experience landscape.

MAJOR RESPONSIBILITIES:
Communications Strategy

Bring the consumer's voice to life for creative teams and stakeholders by uncovering insights about our audience, brand, competition, and culture at large.

Provide an expertise in the business to guide other departments and teams.
Develop the communication strategy and campaign plans for the business.
Develop strategic documents including creative briefs, comms frameworks and comms plans that inspire creative development.
Work directly with Project Management to define scope of work and budget for tactics.
Lead strategic conversations and presentation for key campaigns.
Provide POV on what communication strategy can and should be for an agency in today's landscape.
Communications Planning
Collaborate with all key stakeholder teams, serving as the connective tissue between all groups.
Ensure that actionable, up-to-date information about the media landscape and ecosystem is communicated regularly to internal teams and stakeholders.
Evaluate communications or media opportunities and provide sound recommendations on those opportunities.
Develop plans and recommendations that go beyond the conventional media.
Work directly with Project Management to define scope of work and budget for tactics.
Accurately represent the consumer point view and comms strategy when reviewing work
Management
Manage project teams associated with the development of communication tactics.
Manage and coach supporting team members to accomplish team goals.
Ability to operate in the gray and bring structure to ambiguous assignments

Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.

Performs other duties as assigned.


EDUCATION :
Bachelor's degree in Business, Marketing or Communications required.

EXPERIENCE :
5+ years of relevant Comms Planning experience at an advertising agency, internal agency.
Travel/tourism or entertainment experience is a plus.

Proven track record of effective and inventive use of consumer data and research to develop strategic deliverables or creative execution.

Passion for advertising communications, media channels, popular culture and how people consume and act on all these things.
Ability to evaluate and change priorities daily and to perform efficiently within a fast-paced team environment.
Strong communicator capable of delivering concise messages to various audiences.
Insatiable curiosity that compels you to keep learning about consumers, clients, and collaborators.
Your talent, skills and experience will be rewarded with a competitive compensation package.
Universal is not accepting unsolicited assistance from search firms for this employment opportunity.

All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando.

No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

Universal Orlando Resort.

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Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM &

2024 Universal Studios.

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