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    • Senior Content Writer - Raleigh - TriMark Digital

    TriMark Digital
    TriMark Digital Raleigh

    2 weeks ago

    Default job background
    Full time
    Description

    Job Title:

    Senior Content Writer

    Summary:

    We are seeking a Senior Content Writer to craft engaging, well-optimized content that drives leads for local businesses in the Triangle area. You will collaborate with a team of strategists, designers and other writers to create content across various channels that engages users and compels them to take action.

    Key Responsibilities:

    • Create high-quality content for digital channels such as blogs, social media, digital ads, website copy, email campaigns, case studies, video scripts, and more.
    • Work with account managers and content strategists to develop and implement content aligned with client objectives and optimized for search engines.
    • Proofread and edit content, including work by junior writers, for clarity, accuracy, and adherence to brand guidelines.
    • Support Organic Search specialists with keyword research and adhere to SEO best practices.
    • Collaborate with department specialists to ensure cohesive messaging and consistency across marketing channels and content placements.
    • Provide leadership and support to junior content writers, offering feedback and guidance to help them develop their skills.
    • Monitor content performance using tools like Google Analytics to analyze success metrics and improve engagement and conversion rates.

    Requirements:

    • Bachelor's degree in Marketing, Communications, English, or a related field.
    • 3-4 years of experience writing content for a digital marketing agency within the last year.
    • Excellent writing, editing, and proofreading skills with a keen eye for detail.
    • Demonstrated ability to adapt to different brand voices and industry-specific content requirements.
    • Proficiency in SEO fundamentals and best practices, including keyword research and content optimization.
    • Ability to multitask, manage deadlines, and work effectively for 10+ client accounts in a fast-paced environment.
    • Desire to grow into a content strategist role, assuming responsibility in strategy development and implementation, including lead generation, audience engagement, and brand awareness strategies.

    Compensation:

    $65,000 - $75,000 per year.

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