Marketing Data Analyst - San Jose, United States - Primary Talent Partners
Description
Primary Talent Partners has a 10-month contract for a Marketing Data Analyst with our great software client in San Jose, CA
Must be able to work in the office 2-3daysSummary:In this role, you will help plan and implement marketing effectiveness measurement across the paid and organic/owned Social Media channels.
This role will work closely with cross-functional teams to:
Track weekly performance (spend & KPIs) and build automated dashboards/tools to enable self-serve insights.
Set quarterly KPI targets, evaluate investment efficiency, and provide inputs on social channel optimizations.
Perform content & audience level analysis, build full-funnel content measurement framework to understand 'what contents are performing best to which audience segments?'Design & Measure A/B tests (or Marketing Incrementality Test) to validate the hypothesis and findings to be used in modeling.
Working with Social Marketers, Data Engineering, and Data Science teams to develop new tools from 0 to 1.Skills:
5+ years of marketing or business analytics experience with synthesizing large-scale data sets to generate insights and recommendations.5+ years of working experience using SQL, Excel, Tableau, and/or Power B.
Understanding of the data science models used for measuring marketing incrementality, e.g.
multi-touch attribution, marketing mix models, causal inference, time-series regression, match market test, etc....Understanding of the full-funnel cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities.
Flexibility in priority shifts and fast iterations/agile working environment.Strong problem-solving skills, and ability to structure problems into an analytics plan.
Primary Talent Partners is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.
If you are a person with a disability needing assistance with the application or at any point in the hiring process, please contact us at#PTPJobs
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