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- Leads the development and execution of public relations strategies that support Kohl's overarching business goals and initiatives.
- Cultivates and maintains relationships with regional and trade media outlets to drive press coverage and strengthen Kohl's presence and relevance.
- Leverages news media acumen to identify story opportunities for Kohl's across national, trade and regional press with a proven ability to respond to and capitalize on relevant media news cycles.
- Maintains a consistent pulse on news cycles and retail industry trends and routes relevant coverage.
- Works collaboratively with key internal and external partners to understand business objectives and proactively identify storytelling opportunities.
- Delivers timely, informed communications counsel to internal and external partners with recommendations and rationale; partners with internal communications and marketing functions to create cross-functional plans, as appropriate.
- Fields media inquiries from regional and trade media outlets to assess timely press opportunities for Kohl's. Supports PR leadership with national media inquiries.
- Vets media inquiries from regional and trade media outlets in a timely fashion and provides clear, concise recommendations with rationale, considering Kohl's business strategy, the current news cycle and the external story angle.
- Drafts media statements to provide brief and fact-based responses. Brings forward all media opportunities without exception.
- Demonstrates clear understanding of media approvals necessary for a public company, including PR leadership, legal and finance as well as additional executive leaders, as appropriate. Delivers revised statements in real time to meet approvers' feedback.
- Maintains updated media lists, demonstrating a customized approach to account for differences across media channels and markets. Shares relevant changes and newness in reporter beats and media outlets.
- Tracks projects to completion and delivers inputs into shared team media reports and recaps.
- Demonstrates consistent proficiency in communications and PR team processes and procedures, including but not limited to the creation of media materials (press releases, Q&As, articles, talking points, holding statements, etc.), corporate site updates, media audits, media inquiries, field incidents, media monitoring, and tracking measurable results.
- Delivers informed first drafts of written materials. Conducts research and works with partners to address questions and gather information to inform materials.
- Tracks and recaps results to demonstrate value of corporate PR value.
- Supports field incidents and sensitive issues management, working with field and corporate partners to summarize issues and provide recommended approach.
- Creates and communicates project timelines and meet key milestones and deadlines, moving with speed and agility to kick off, progress and complete projects.
- Develops, manages and meets budgets for specific programs, where appropriate.
- Minimum of 6-8 years experience in public relations, journalism, communications or public affairs.
- Highly collaborative and builds relationships outside and within the organization
- Experience with crisis communication.
- Outstanding organizational and prioritization skills and the ability to manage several programs and partnerships at the same time.
- Significant experience and expertise with project management and an ability to multitask without sacrificing detail.
- Superior writing skills and expert in AP writing guidelines. Articulate speaker and presenter.
- Must demonstrate some level of strategy development above and beyond tactical execution.
- Proven experience and success in managing PR for corporate business initiatives
- Large corporate company experience preferred
- Retail experience preferred
Corporate Public Relations Advisor - Menomonee Falls, United States - KOHLS
Description
BUSINESS IMPACT STATEMENT
Responsible for developing and executing strategic PR plans and results in support of the company's overall positioning; securing positive media coverage; and delivering timely, informed communications counsel to key business partners.
ACCOUNTABILITIES
MEDIA RELATIONS AND CORPORATE STORYTELLING
PUBLIC RELATIONS PROGRAM MANAGEMENT
QUALIFICATIONS
REQUIRED
PREFERRED