Corporate Public Relations Advisor - Menomonee Falls, United States - KOHLS

    KOHLS
    KOHLS Menomonee Falls, United States

    1 month ago

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    OTHER
    Description

    BUSINESS IMPACT STATEMENT
    Responsible for developing and executing strategic PR plans and results in support of the company's overall positioning; securing positive media coverage; and delivering timely, informed communications counsel to key business partners.

    ACCOUNTABILITIES

    MEDIA RELATIONS AND CORPORATE STORYTELLING

    • Leads the development and execution of public relations strategies that support Kohl's overarching business goals and initiatives.
    • Cultivates and maintains relationships with regional and trade media outlets to drive press coverage and strengthen Kohl's presence and relevance.
    • Leverages news media acumen to identify story opportunities for Kohl's across national, trade and regional press with a proven ability to respond to and capitalize on relevant media news cycles.
    • Maintains a consistent pulse on news cycles and retail industry trends and routes relevant coverage.
    • Works collaboratively with key internal and external partners to understand business objectives and proactively identify storytelling opportunities.
    • Delivers timely, informed communications counsel to internal and external partners with recommendations and rationale; partners with internal communications and marketing functions to create cross-functional plans, as appropriate.
    • Fields media inquiries from regional and trade media outlets to assess timely press opportunities for Kohl's. Supports PR leadership with national media inquiries.
    • Vets media inquiries from regional and trade media outlets in a timely fashion and provides clear, concise recommendations with rationale, considering Kohl's business strategy, the current news cycle and the external story angle.
    • Drafts media statements to provide brief and fact-based responses. Brings forward all media opportunities without exception.
    • Demonstrates clear understanding of media approvals necessary for a public company, including PR leadership, legal and finance as well as additional executive leaders, as appropriate. Delivers revised statements in real time to meet approvers' feedback.
    • Maintains updated media lists, demonstrating a customized approach to account for differences across media channels and markets. Shares relevant changes and newness in reporter beats and media outlets.
    • Tracks projects to completion and delivers inputs into shared team media reports and recaps.

    PUBLIC RELATIONS PROGRAM MANAGEMENT

    • Demonstrates consistent proficiency in communications and PR team processes and procedures, including but not limited to the creation of media materials (press releases, Q&As, articles, talking points, holding statements, etc.), corporate site updates, media audits, media inquiries, field incidents, media monitoring, and tracking measurable results.
    • Delivers informed first drafts of written materials. Conducts research and works with partners to address questions and gather information to inform materials.
    • Tracks and recaps results to demonstrate value of corporate PR value.
    • Supports field incidents and sensitive issues management, working with field and corporate partners to summarize issues and provide recommended approach.
    • Creates and communicates project timelines and meet key milestones and deadlines, moving with speed and agility to kick off, progress and complete projects.
    • Develops, manages and meets budgets for specific programs, where appropriate.

    QUALIFICATIONS

    REQUIRED

    • Minimum of 6-8 years experience in public relations, journalism, communications or public affairs.
    • Highly collaborative and builds relationships outside and within the organization
    • Experience with crisis communication.
    • Outstanding organizational and prioritization skills and the ability to manage several programs and partnerships at the same time.
    • Significant experience and expertise with project management and an ability to multitask without sacrificing detail.
    • Superior writing skills and expert in AP writing guidelines. Articulate speaker and presenter.
    • Must demonstrate some level of strategy development above and beyond tactical execution.

    PREFERRED

    • Proven experience and success in managing PR for corporate business initiatives
    • Large corporate company experience preferred
    • Retail experience preferred