SEO Marketing Specialist - Carthage - Servpro Industries, LLC

Description

What we offer
Excellent health benefits plan, which includes medical, vision and dental options
401(k) with company match
Company profit sharing plan
Generous paid time-off and paid holidays
Paid parental leave
2 free on-site fitness rooms
Employee Assistance Program
Employee Resource Groups
Personal and professional development program
Job Summary

The SEO Marketing Specialist is a versatile digital marketing role supporting , franchise microsites, Google Business Profiles (GBP), and Citation Management Directories with a strong customer service focus.

This position ensures accurate and optimized digital presence for franchise owners, assisting with onboarding, maintenance, and troubleshooting across multiple platforms.

The objective is to maintain consistency, improve visibility, and support franchise operations through efficient execution of SEO-related tasks. This role reports to the Senior Manager, SEO.
You will
Assist with onboarding and basic setup of new Google Business Profiles.
Maintain and update core business information (e.g., address, phone, tracking numbers).
Provide GBP access for franchise owners, managers, and approved vendors.
Support profile optimization requests (categories, service details, imagery).
Submit forms for new profiles, license splits, and related updates.
Escalate complex issues (e.g., reviews, appeals) to senior team members.
Perform routine task work to ensure accuracy and consistency across profiles.
Assist with franchisee onboarding/offboarding/transfers (microsites, GBP Profiles, redirects, etc.).
Domain Name System (DNS) administration (approve/deny requests per policy).
Aid in the support of franchisee inquiries and service requests (e.g. dashboard navigation and reporting, microsite administration tools, Google Business Profiles and Citation Directories, general troubleshooting, etc.) .
Respond to comments and inquiries for existing resources.
Assist with creation of net-new resource content.
You have
2+ years of experience in SEO, digital marketing, or related field.
Familiarity with Google Business Profiles and online directory management.
Strong organizational and time management skills with excellent attention to detail.
Ability to effectively communicate information and ideas in written and verbal format.
Customer service mindset with strong interpersonal skills.
Comfortable working in a fast-paced environment, managing multiple competing priorities.
Self-disciplined and accountable, taking ownership of work, following through and completing assignments in a timely manner.
Basic understanding of search engines, SEO principles, and digital marketing concepts.
Technical aptitude and ability to learn new tools quickly.
Education
Bachelor's Degree in Marketing or related field of study.
About SERVPRO

For more than 50 years, SERVPRO has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, construction, biohazard and pathogen remediation throughout the United States and Canada.

Our 2,200+ individually owned and operated franchises are supported by our dedicated headquarters team.

We strive to cultivate a professional community that respects and celebrates the things that make us unique, the things we share, and the collaborative spirit we bring to the work we pursue together.

SERVPRO is an equal opportunity employer.

All applicants will be considered for employment without attention to age, race, color, religion, gender, sexual orientation, national origin, veteran or disability status.