Senior Manager, Field Marketing - Raleigh - Grifols, S.A

Description

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma‑derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.

Location: Hybrid – Based in our Raleigh/Durham, NC (RTP) office

Work Arrangement: This role offers a hybrid schedule, with a mix of remote work, in‑office collaboration and periodic donor center visits based on business needs. Candidates should be in the Raleigh, Durham, Chapel Hill, NC area.

Are you a dynamic marketer with a passion for connecting with local communities and driving engagement? We're looking for a Senior Manager, Field Marketing, to develop and execute strategies that enhance donor engagement and optimize in‑center experiences. This role requires a strategic thinker with strong analytical and communication skills to translate local insights into impactful marketing initiatives. If you excel at building relationships, activating campaigns on the ground, and leveraging data to drive results, we want to hear from you

Primary Responsibilities

• Oversee all aspects of in‑center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and enhanced donor experience
• Align activation strategies with center‑specific needs
• Track plasma center's performance and oversee marketing impact at center level
• Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies
• Develop initiatives aligned with local insights to achieve goals
• Work closely with center managers to understand local needs and tailor marketing efforts
• Ensure brand consistency across all in‑center marketing materials and activities
• Provide hands‑on execution of local boots on the ground strategies, ensuring flawless implementation
• Identify and bring support and guidance to define local alliances (prospecting and negotiation)
• Manage relationships with local businesses
• Activate and validate contingency/special plans on demand
• Work closely with operations to support centers effectively
• Travel up to 50% of the time, with a minimum of 2‑4 center visits per month
• Oversee a team of 6 employees
• Conduct regular 1:1 meetings with team members

This job description is intended to present the general content and requirements for the performance of this job. The description is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. Managers and supervisors may assign other duties as needed.

EDUCATION

Required: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Preferred: Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies. Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical or related industry, and experience in engaging and managing third‑party providers.

EXPERIENCE

• Typically, 8 years of previous experience in field marketing, event management, or local activations.
• Experience in healthcare, pharmaceutical, or multi‑location retail industries is a plus.

KNOWLEDGE | SKILLS | ABILITIES

• Analytical Skills: Advanced data management, execution, and conclusion analysis.
• Critical Thinking: Quickly acquires industry and company‑specific technical skills and knowledge, open to change, and experiments with solutions.
• Results Delivery: Consistently high performer, results‑oriented, agile decision‑making, and proposing improvement actions.
• Influence and Negotiation: Uses persuasion skills to influence others' decisions with confidence and firmness.
• Leadership: Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting.
• Teamwork: Collaborates with others, forms part of a group and works across areas prioritizing collective interests over personal ones.
• Effective Communication: Actively listens, asks the right questions to move goals forward, and expresses ideas clearly and concisely.
• Dynamism and Energy: Works hard in changing situations with diverse stakeholders, maintaining productivity.
• Adaptability and Flexibility: Recognizes and is open to constantly changing circumstances, adjusts behavior when necessary.
• Learning and Continuous Improvement: Focuses on developing personal and professional knowledge, skills, and abilities to grow and improve continually

This position is eligible to participate in up to 15% of the company bonus pool. We offer benefits including medical, PTO, up to 5% 401K match, and tuition reimbursement. We are committed to offering our employees opportunities for professional growth and career progression. Even though we are a global healthcare company with employees in 30 countries, Grifols prides itself on its family‑like culture. Our company has more than tripled its workforce in the last 10 years — we're growing, and you can grow with us

Third Party Agency and Recruiter Notice:

Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.

Grifols provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.