public affairs specialist - Pentagon, Arlington, United States - Department Of Defense

Description

Summary

This position is located in the Office of the Assistant to the Secretary of Defense for Public Affairs (OATSD(PA)). The Assistant to the Secretary of Defense for Public Affairs (ATSD(PA)) is the principal staff assistant and advisor to the Secretary of Defense on Department of Defense (DoD) public affairs and on internal information and related activities of the Defense Media Activity.

Duties

Incumbent typical work assignments may include the following:

• Developing and coordinating high-level and high-impact, cross-organizational and cross-DoD communication planning to align capabilities, messaging and actions to achieve desired outcomes in support of the National Defense Strategy.
• Engages with OATSD(PA), the Joint Staff, Combatant Commands, Services, and interagency and allied organizations to ensure communication efforts are appropriately aligned, de-conflicted, and amplified.
• Assists in assessing and analyzing information environment atmospherics to include intel, public sentiment, social media trends, allied messaging and adversary propaganda.
• Assists in evaluating public attitudes and responses regarding DoD activities and policy decisions based on an understanding of the information environment.
• Conducts audience analysis, establishes measurable communication objectives, determines audience trends and conditions, and builds and implements appropriate strategies.
• Assists in identifying and recommending innovative communication solutions for DoD senior leaders and policies, synchronizing DoD engagements with information environment atmospherics.