Director of Student Enrollment Management - Washington, United States - Community College Preparatory Academy

Description

Overview

The Director of Student Services is responsible for creating, coordinating, implementing recruitment and retention, student engagement and supporting strategies in alignment with the organizations strategic plan. The Director manages the day-to-day operations of the recruitment and student support team(s), coordinates the integrated approach to student support by working with the Academic Unit, and is accountable for meeting established targets for enrollment growth. Oversees all outreach to businesses, community organizations, government agencies and other partners. Performs related duties as required.

The position reports to the CEO. Occasionally, this senior executive position may serve as the CEOs designee as well as that of other unit-level directors. The position regularly prepares and presents formal reports of the Units performance to the Board of Directors. The position requires a commitment to continuous learning, and participation in internal and external professional development activities.

Duties and Responsibilities

Strategic Enrollment Management

Coordinates comprehensive enrollment management planning, including but not limited to:

o Monitoring of students through the recruitment (prospect-to-application) and retention (enrollee-to-completion) funnels, including New Student Orientation; assigning recruitment areas and/or targeting market segments

o Analyzing/reviewing enrollment, attendance, program completion, and student needs data and trends

o Determining multi-year enrollment and attendance goals to achieve the academic, financial and program objectives, and monitoring unit key performance indicators.

o Designing, developing, and implementing student-centered strategies to enhance student retention and attendance.

o Composing and executing the Units annual strategic action plan; and participates in developing

and updating the organization-wide integrated strategic business plan.

Oversees the scheduling of internal recruitment, extra-curricular student engagement events and attendance to external recruitment events, including assigning personnel.

Marketing and Community Relations

Develops marketing plan by collaborating with other Units and external marketing consultants on strategic organization-wide and enrollment-driven marketing efforts, and the design and execution of enrollment and community engagement collateral; including engagement through the Organizations website and social media sites with an emphasis on increasing traffic to improve branding and student recruitment efforts.

Leads efforts to develop and execute outreach plans to key stakeholders; builds and maintains relationships with employers, community organizations and government agencies particularly those matched to student needs.

School Environment and Culture

Works in conjunction with other Units, to determine the criteria for establishing and maintaining a positive staff-student interaction (in person and via technology) and physical environment (example, signage, displays, decor).

Performance Management

Conducts performance reviews of Unit staff and teams, including reviews/audits of student files; and oversees ongoing staff professional development.

Prioritizes and directs the Units work efforts; fosters collaboration by providing coaching, ongoing feedback, and constructive criticism.

With the aid of the Operations Unit, determines the Units human capital needs, participates in interviews, and makes recommendations for hires and promotions.

Administration and Leadership

Supervises all enrollment management, student support and staff members/teams.

Conducts assessments of all Unit processes and technologies, by implementing targeted improvements.

Works with the Academic Unit on student engagement and support issues.

In collaboration with the CEO, develops and manages the Units budget for

enrollment management and student support/engagement.

In conjunction with the Operation Unit, plans, budgets, and manages productive relationships with third-party vendors of recruitment services, marketing and advertising, and technologies.

Generates data and performance reports for internal and external audiences.

Develops, communicates, and manages Unit-level and assigned organization-wide policies.

Training and Presentations

Develops and delivers presentations on trends and issues related to enrollment management and student support/engagement for staff meetings and internal professional development activities.

Hosts networking and community events on behalf of the Organization.

Represents the Organization as an ambassador and subject matter expert, and takes part in external meetings, conferences, etc. as guest speaker or trainer.

Qualifications

8 years of experience in program development and experience managing multiple members of staff and programs.

Bachelors degree from an accredited college or university in education or related fields. Masters degree preferred.

Professional certifications, licenses, memberships or other credentials are ideal and a plus, but not required.