Growth Marketing Manager - Erie, PA

Full-time · Description · Why join our team at Definiti? If you enjoy tackling challenges and believe in delivering exceptional client service, Definiti may be perfect for you. You can make a difference by helping to improve and secure many retirements, while also helping to grow ...

Job description

Full-time

Description

Why join our team at Definiti? If you enjoy tackling challenges and believe in delivering exceptional client service, Definiti may be perfect for you. You can make a difference by helping to improve and secure many retirements, while also helping to grow a dynamic organization. Most roles are fully remote, so you need to be comfortable using technology, be productive in a home office with a reliable internet connection to stay in touch with your team and deliver high-quality service to our clients. Definiti supports your professional growth through comprehensive training and industry credentials and certifications.

Definiti is a national retirement services company that helps clients manage and administer their retirement plans. We help clients define what's possible and what's next for their retirement plans.

PURPOSE OF POSITION

The Growth Marketing Manager drives measurable, scalable customer acquisition, cross-selling and retention. This role blends data-driven experimentation with creative marketing strategy to accelerate growth across the entire funnel. This role will work cross-functionally with sales, operations, and partnerships teams to uncover opportunities, run tests, and turn insights into repeatable playbooks.

PRIMARY DUTIES AND RESPONSIBILITIES

• Develop and execute multichannel growth strategies across paid, owned, and earned channels with a close focus on opportunities to generate leads and cross-sell to our current customer base
• Build and manage a structured marketing roadmap (A/B tests, funnel optimization, landing page tests, etc.) 
• Create and accelerate an email strategy that encompasses drip campaigns and newsletters and leverages retargeting across other platforms
• Establish and own key growth metrics such as LTV, conversion rates, and retention and deliver against cross-selling revenue targets
• Collaborate with sales and operations teams to implement growth loops and improve onboarding flows 
• Manage paid acquisition campaigns (search, social, display, programmatic) with a focus on efficiency and scale 
• Develop segmentation strategies and personalized messaging across email and SMS 
• Report on performance, insights, and recommendations to leadership 
• Analyze performance data to identify trends, opportunities, and bottlenecks across the customer journey 
• Stay current on growth tools, emerging platforms, and best practices 

Requirements

COMPETENCIES REQUIRED

• Strong verbal and written communication skills  
• Display keen attention to detail  
• Ability to design and create content including one-pagers, brochures, presentations, and videos 
• Experience creating and delivering presentations to leadership 
• Excellent organizational, project management, and communication skills
• Analytical mindset with the ability to interpret campaign results and translate insights into action
• Demonstrate sound judgment when making decisions, and operate with discretion and integrity 
• Ability to assess issues as they arise, maintain composure under pressure, and develop thoughtful and appropriate responses
  

EDUCATION AND QUALIFICATIONS

• High school diploma or GED required 
• Bachelor's degree in marketing, Communications, or a related field required 
• 3+ years of relevant marketing experience required 
• Experience with a CRM and marketing automation platform is required 
• HubSpot experience preferred  
• Strong understanding of social media ads, email marketing, and SEO/SEM, and customer lifecycle marketing required 
• Familiarity with creative tools like Canva, Adobe Creative Suite, or similar preferred 
• Experience in retirement services, financial services, or other regulated industries preferred 
• Experience marketing to financial advisors, retirement plan sponsors, or HR professionals preferred 

REMOTE WORKING REQUIREMENTS

As a remote-first company, we have compiled expectations for a successful remote work environment:

• Ability to build rapport with others remotely while working productively with limited in-person interaction
• Have access to a reliable and consistently strong, high-speed internet connection suitable for remote work. A stable, high-speed internet connection is essential for effective communication, collaboration, and productivity while working remotely
• Designate a quiet, and well-lit space free of as many distractions as possible
• Be online and available to work during designated business hours in local time zone
• Accustomed to using Microsoft Teams (or similar virtual-meeting applications) to meet with colleagues regularly on video and use the chat feature for quick communications. We utilize many Microsoft Teams features (such as Channels and file storage) for announcements, relevant conversations, and file sharing. Familiarity with Microsoft Teams is a plus
• Accustomed with file-storage and file-sharing tools such as Microsoft SharePoint

BENEFITS

Definiti has a dynamic, growth-focused culture, and we are committed to offering attractive employee-centric benefits, including:

• A virtual-first work philosophy for most jobs
• 401(k) with up to 4% match
• Flexible PTO allows you to take the time you need for wellness, vacations, and personal matters. We foster a trusting environment where employees manage their workloads responsibly. Time off doesn't accrue.
• 12 paid holidays, 2 paid floating holidays, and your birthday is a holiday
• Paid Parental Leave
• A variety of medical, dental and vision plan options including Definiti subsidized premiums
• Company-paid life insurance and short-term disability insurance
• Bonus plan eligibility