Manager, CRM - Dallas, United States - Quantix

    Quantix
    Quantix Dallas, United States

    2 weeks ago

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    Description

    TITLE:
    Manager of CRM and Marketing Automation


    LOCATION:
    Dallas, TX (hybrid)


    TYPE:
    Direct hireEssential Duties and Responsibilities:Being our marketing automation (MA) and CRM operations leader.

    Understands integration with Customer Data Platform (CDP) and Customer Relationship Management (CRM) systems and can work through syncs, issues, and new integration needs alongside CRM team members.

    Creating and implementing complex, logic-driven, consumer-centric consumer journeys.
    Designing, launching, and tracking online campaigns tailored to markets and personas.
    Designing and implementing unique, customized digital experiences using CDP and CRM resources.

    Developing service line campaigns and marketing assets such as landing pages, emails, and e-newsletters; query segmentation; QAing and putting into production in our CRM/ MA ecosystem; and integrated platforms such as deploying forms on owned websites.

    Proactively ensuring all our digital communications (email, direct mail, SMS, etc.) maintain the highest standards of quality, ethics, and legal compliance, including HIPAA, ADA, California Consumer Privacy Act and GDPR.Optimizing processes and leading efficiencies, including recommending more efficient ways to complete individual request tickets and recommending ways to make all online touch points more engaging, higher performing, and more efficient taking advantage of existing tools and technology at hand.

    Helping establish short- and long-term CRM/MA strategy. Ensuring the organization s continuous evolution in leveraging CRM/MA technology to build smarter/faster/more efficient digital solutions.
    Ensuring seamless, multi-channel user experience and tracking between our marketing assets and web properties.
    Applying code for tracking capabilities and configuring related reporting.

    Helping execute, track and report on campaign performance while consistently optimizing conversion rates and ROI.Assisting department leaders with presentations and ad hoc requests.

    Supervise CRM/MA department overall processes and daily workflow. Assigns project workload and monitors deadlines, ensuring the ability to prioritize efficiently while maintaining accuracy and attention to detail.

    Work with the other managers and disciplines content, web and graphic design, and marketing technology - to devise deliverables and ensure accurate delivery of newsletter and nurture campaigns.

    Provide statistical information on project performance and team output.
    Knowledge and experience with Microsoft Dynamics (D365) is required. Marketo and Salesforce is a plus.


    Requirements:
    Bachelor's Degree, ideally in Digital Marketing or related.5-7+ years of related and progressive marketing experience.

    Preferably in acquisition and retention marketing, marketing campaign execution, including segmentation and building nurture campaigns within a marketing automation and CRM system.

    Demonstrated competency with CRM and marketing automation systems (knowledge and experience with D365 is required and Salesforce is a plus).3+ years of experience in a digital marketing leadership role.

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