- Identify customer, market and competitive insight needs and initiate research with key stakeholders. Leverage insights to drive marketing and product strategy.
- Leverage compelling customer insights from research and thirdparty data in the development of target personas, buyer needs and the purchasing decision process for product or solutions, including key buyer roles.
- Identify market/customer needs and define the market opportunity for new features and solutions through demonstrated knowledge of audience and market as well as business unit goals.
- Develop multichannels marketing campaigns based on client insights and audience profiles to deliver on business objectives. Lead gotomarket strategy and planning for new feature and solutions launches.
- Develop product positioning and messaging that differentiates our Core Lines solutions in the market.
- Develop strategy and clearly articulate business priorities/vision to launch innovative, integrated, and multimedia campaigns, including email marketing, digital content, web landing pages, online advertising, podcasts, video, advertising, social media, etc.
- Deliver actionable marketing analytics with insights and recommendations to BU leadership to ultimately drive decision making.
- Serve as internal and marketfacing SME/thought leader for the product/solution category and target audience to inform business decisions.
- Identify critical marketing needs to drive business unit performance and coach/development direct reports to consistently demonstrate core strategic marketing skills.
- Be Remarkable by doing something better each day in service to our customers and each other
- Add Value by delivering immediate and sustained results that drive positive outcomes
- Innovate by redefining what's possible, embracing challenges, and pushing boundaries
Senior Director, Integrated Marketing - Jersey City, United States - Verisk Analytics
Description
Company DescriptionWe help the world see new possibilities and inspire change for better tomorrows.
Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.
Job DescriptionAbout the Role
We're looking for an ambitious and driven Sr.
Director, Integrated Marketing ready to apply their expertise in marketing strategy and execution for a marketing team within a fast-paced publicly traded company.
You'll have a proven track record in developing and executing multi-channel marketing campaigns and coordinating key stakeholders across solutions/products to meet revenue goals.
In addition, you'll exhibit a deep understanding of markets and customers to influence product roadmaps and lead go-to-market strategy for successful solution and product launches.
The Sr.Director, Integrated Marketing will define the target audiences, marketing strategy, and product positioning strategy for the Core Lines business unit.
You'll be working with a group of accomplished high-level professionals while deepening your knowledge and skills with an ever-expanding breadth of projects.
You'll also apply your talent in communicating the value of Verisk solutions to key audiences for key categories through collaboration and relationship-building with colleagues and clients.
ResponsibilitiesMarket & Competitive Intelligence
Write or solicit authoritative reports to educate the market on key issues facing the market. Partner with Sales leadership to identify marketing support needed to advance sales pipeline opportunities.
Campaign Development
BA in marketing, communications, or related field. MBA preferred.
10 to 15 years of strategic marketing and/or marketing/product management experience
Demonstrated success with developing marketing strategy and getting key stakeholder alignment across multiple channels.
Proven track record of leveraging customer, market and competitive to inform marketing and product strategy decisions.
Clear understanding of the digital marketing landscape: marketing automation; demand generation; personalization; sales enablement/effectiveness; attribution reporting; campaign management.
Skilled at leveraging customer and market insights to inform product and marketing strategy decisions.
Successful track record in building and developing high-performing product marketing teams
Successful track-record of cross-functional collaboration with teams, contributors, and stakeholders across multiple seniority levels.
Proven ability to gain executive level alignment on key strategies to drive aligned business outcomes.
Data-driven and results-oriented, with a perspective on how to measure and evaluate metrics for pre- and post-product launch. Define and implement metrics to measure the impact of marketing efforts on business outcomes.
Ability to rapidly prioritize and react to changing business needs and external market dynamics.
Skills
Innovative and creative thinker:
pioneer who embraces bold ideas
Adaptable:
ability to interact and gain alignment with all levels of the organization including the Executive level
Strategic mindset:
ability to identify key industry/market/client trends and position capabilities accordingly
Team player:
high EQ, low ego, resourceful, frugal; treats resources as their own
"Let's go" attitude:
optimist, contagious enthusiast, sees the upside
Accountability matters:
drives for results as coach and team player; bias to outcomes
Exhibits aptitude:
always learning and growing; constantly attempts new experiences
Flexible:
works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
Grit:
passionate, self-directed, and motivated; demonstrates endurance
Additional Information
In 2023, Verisk received Great Place to Work Certification for our outstanding workplace culture for the sixth year in a row and second-time certification in the UK, Spain, and India.
We're also one of the 38 companies on the UK's Best Workplaces list and one of 18 companies on Spain's Best Workplaces list.
For over fifty years and through innovation, interpretation, and professional insight, Verisk has replaced uncertainty with precision to unlock opportunities that deliver significant and demonstrable impact.
From our historic roots in risk assessment, we've grown to provide analytic insights that help transform industries focused on some of the world's most critical areas.
Today, the insurance industry relies on Verisk to be, and to make the world, more productive, resilient, and sustainable.Verisk works in collaboration with our customers and at the intersection of people, data, and advanced technologies.
Through proprietary platformed analytics, advanced modeling, and interpretation, we deliver immediate and sustained value to our customers and through them, to the individuals and societies they serve, with greater speed, precision, and scale.
We're 9,000 people strong, committed to translating big data into big ideas. We help others see new possibilities and empower certainty into big decisions that impact individuals and societies. And we relentlessly and ethically pursue innovation to help move our customers, and the world, toward better tomorrows.
Everyone at Verisk-from our chief executive officer to our newest employee-is guided by The Verisk Way, to Be Remarkable, Add Value, and Innovate.
Underwriting Solutions - provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision
Claims Solutions - supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences
Property Estimating Solutions - offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient
Extreme Event Solutions - provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.
Marketing Solutions - delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement
Verisk Maplecroft - provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger
At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career.
We've been recognized by Forbes as a World's Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce.
Verisk's Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.
Verisk Analytics is an equal opportunity employer.All members of the Verisk Analytics family of companies are equal opportunity employers.
We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.
Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property.
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