Senior Director of Digital - Los Angeles - MANE Inc

    MANE Inc
    MANE Inc Los Angeles

    1 week ago

    Description

    Senior Director, Digital

    Mane is looking for a highly strategic and deeply hands-on Senior Director, Digital to lead all digital revenue channels - Amazon, DTC, TikTok Shop, paid media, and full-funnel performance analytics. You will be a critical partner to the CEO, Marketing, Creative, Operations, and Finance teams, ensuring every digital touchpoint ladders up to profitable, scalable growth.

    This leader will bring a proven track record of scaling fast-moving consumer brands, with particular depth in DTC and Amazon. You thrive in environments where you can be both architect and executor - comfortable building systems, managing budgets, optimizing creative, analyzing performance, and driving clear forecasting discipline.

    This is an opportunity to help architect Mane's next stage of omnichannel commercial growth and build a digital capability that sets the bar in our category.

    What You'll Own

    DTC )

    • Own P&L, strategy, and revenue + conversion performance across all pages, ensuring delivery of sales targets
    • Develop and execute retention programs across email, SMS, and lifecycle
    • Build a scalable acquisition roadmap tied to revenue, CAC, and LTV goals
    • Drive landing page optimization, CRO, and site experimentation
    • Build clear channel testing roadmaps & DTC merchandising plans (offers, creative, funnels, bundles, hero launches)
    • Improve onsite UX in close partnership with Creative & Product
    • Leverage 1P DTC data to inform broader channel strategy (Amazon, retail, wholesale), including demand patterns, hero SKUs, messaging, and customer segmentation
    • Identify priority growth channels (TikTok Shop, affiliates, paid partnerships, etc.) and test into them with clear hypotheses and KPIs

    Amazon

    • Own the Amazon P&L, strategy, and roadmap to scale growth and hit revenue targets
    • Lead all Amazon advertising programs (DSP, PPC, etc.) to drive efficient TACOS
    • Oversee content, PDP optimization, review strategy, and conversion improvements
    • Develop pricing & promo guardrails to prevent channel conflict, and to protect margins + brand positioning
    • Partner with Operations on inventory planning, forecasting, and preventing stockouts
    • Own channel-specific assortment strategy, ensuring each platform (DTC vs Amazon) has a clear role, hero SKUs, and differentiated value props
    • Build A+ content and testing frameworks
    • Manage agencies or build in-house capabilities as needed

    Paid Media & Growth

    • Develop and execute paid media strategy with an omnichannel approach across Meta, TikTok, Google Ads, and Amazon Ads
    • Build full-funnel performance architecture, attribution model, and reporting
    • Partner with Marketing & Creative to generate high-performing, scalable asset pipelines
    • Develop paid strategy approach to support and other wholesale digital channels as needed to grow those channels
    • Test new channels and placements to efficiently scale reach and acquisition
    • Own CAC, MER, LTV, ROAS, cohort and attribution reporting

    Cross-Functional Leadership

    • Partner closely with Marketing to align brand storytelling with performance needs
    • Work with Creative on rapid iteration of digital-first assets
    • Collaborate with the Operations and Product Development team to align launches, hero SKUs, and promos
    • Work with the CEO and Finance on budgets, forecasting, and pacing
    • Confidently interface with the Board, advisors, and retail partners
    • Build structure, process, and digital rigor within a fast-moving organization

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