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Hackensack

    Marketing Manager - Hackensack, United States - Aldebaran Recruiting

    Aldebaran Recruiting
    Aldebaran Recruiting Hackensack, United States

    4 weeks ago

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    Description

    Job Responsibilities Include:

    • Act as marketing manager accountable for all marketing outreach, including field promotional events, and all required follow up.
    • Provide exemplary leadership to organize and ensure a cohesive, positive culture.
    • Mentor marketing and sales staff to build organizational depth to manage rapid growth.
    • Analyze the ROI of existing marketing outreach campaigns, clinical service lines, contractual agreements, etc., making recommendations when appropriate for improvement.
    • Focus on metrics to target overall improvement in target marketing and conversion to initial visits.
    • Supervise the preparation of reports outlining marketing activity and present to management.
    • Work with owner and management to develop and implement new marketing approaches, short- and long-range goals, objectives and plans.
    • Responsible for the administrative aspects of leading the marketing team to include budgeting, time approvals, day-to-day support, etc.
    Experience Requirements include:
    • Previous field Marketing experience
    • Experience working with internal operations staff required.
    • Experience with orthopedics, surgery, physical therapy preferred but not required.
    • Experience with mostly out-of-network clinical services and surgeries preferred.
    • Successful track record of rapid practice growth, including leading marketing and business development efforts required.
    • Must possess a Bachelor's degree marketing or other closely related field with 5-7 years of relevant experience in a healthcare environment. A Master's degree (MBA) and at least 5 years of relevant experience is highly preferred.
    • Must be proficient in written and verbal communication skills.
    • Must possess a working knowledge of insurance regulations and healthcare marketing restrictions, HIPAA, etc.
    • Must be skilled at negotiations and engagement with potential customers as well as management of vendor relationships.
    KNOWLEDGE, SKILLS AND ABILITIES:
    • Must have a warm and engaging personality
    • Ability to work independently with a high level of diplomacy, team orientation, integrity and trustworthiness.
    • Experience to include strategic and tactical marketing oversight with an emphasis on practice growth.
    • Ability to create compelling messaging for communicating with prospective patients and creating ongoing communications for patient engagement.
    • Strong critical thinking skills along with an outgoing and engaging personality.
    • Demonstrated record of extracting and utilizing data to inform targeting.
    • Strong attention to detail, ability to anticipate and interpret data and identify trends. Must be able to quickly process new information and identify areas that require more analysis.
    • Strategic thinker with excellent written and verbal communication skills. Ability to express ideas logically, cogently and persuasively.
    • Ability to maintain confidential information concerning personal, financial or medical matters.
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