Marketing Manager - New York - Amalgamated Bank of NY

    Amalgamated Bank of NY
    Amalgamated Bank of NY New York

    1 week ago

    Default job background
    Full time
    Description

    Job Title:

    Marketing Manager

    Summary:

    Amalgamated Bank seeks an enthusiastic Marketing Manager to support the Marketing Department.

    About the Role:

    This person will be responsible for developing strategies, engaging content and effective sales support materials, and effective audience segmentation for multi-channel marketing campaigns.

    Key Responsibilities:

    1. Create and implement innovative integrated marketing campaigns across multiple channels and programs.
    2. Develop and implement content and collateral that builds brand awareness and optimizes growth strategies.
    3. Conduct audience and market research to identify target audiences and messaging.
    4. Partner with analytics team to develop test and learn campaigns for high opportunity segments.
    5. Conduct ongoing measurement of campaign performance with actionable recommendations for optimizing future projects.
    6. Develop a deep understanding of company brand voice and tone.
    7. Manage campaign calendar to ensure synchronicity across all channels.
    8. Support brand initiatives that solidify Amalgamated as a leader in the impact banking space.
    9. Work with internal and external creative teams to develop innovative creative.
    10. Work with vendors to manage campaign requirements.
    11. Provide general marketing support and assist with other marketing functions as needed.

    Requirements:

    1. Bachelor's degree or equivalent experience.
    2. 5-7 years of related experience in integrated marketing, campaign management, brand marketing or related field.
    3. Creative thinker with proven experience of successfully managing integrated marketing campaigns across channels.
    4. Ability to utilize multi-channel marketing to meet marketing and company-wide objectives.
    5. Proficiency in using analytics tools to manage and track campaign KPIs and SEO.
    6. Experience with CRM/email platforms; Salesforce MarketingCloud preferred.
    7. In-depth understanding of marketing trends and digital platforms.
    8. Ability to prioritize and manage multiple projects, deliverables and deadlines simultaneously.
    9. Vendor management experience.
    10. Excellent writer with strong verbal and presentation skills.
    11. Effective communication and collaboration skills to work effectively as part of a team.
    12. Proficiency in Microsoft Office; knowledge of Adobe Creative Suite programs a plus.
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