Head of Lifecycle Marketing - San Francisco
Only for registered members San Francisco, United States
1 week ago
Job summary
We're energized by the potential to power more learners through multiple approaches and various tools.Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.
Responsibilities
- Develop and implement comprehensive lifecycle marketing strategies that align with the company's growth objectives, enhancing customer engagement
- Lead cross-functional initiatives to optimize the customer journey, from sign-up and activation through product adoption, retention, and subscription
- Drive best-in-class campaign analysis, partnering with our analytics team to ensure we can optimize campaigns to deliver strong incremental results
- Use data analytics to gain insights into customer behavior and preferences, leveraging these insights to tailor marketing efforts and improve campaign effectiveness
- Oversee the management of all lifecycle marketing channels, including email, SMS, push notifications, and in-app messages, ensuring user-friendly, cohesive, and personalized customer communication
- Collaborate with product marketing, brand, product, and engineering teams to ensure marketing strategies are integrated and supportive of overall business goals
- Stay ahead of industry trends and advancements in lifecycle marketing technologies and practices, continuously innovating and evaluating new channels and capabilities with analytical test-and-learn approaches
- Lead, mentor, and develop a high-performing marketing team, fostering a culture of excellence, creativity, and continuous improvement
Job description
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