Senior Product Marketing Manager, AWS Developer Tools - Seattle, WA, United States - Amazon Web Services (AWS)

Description

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally.

Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for AWS and its services.

As a Senior Product Marketing Manager for our Next Generation Developer Tools, you will have the opportunity to define and drive the marketing and go-to-market strategy for current and future, cutting-edge, next-generation developer services including generative AI technologies that are aimed at increasing developer productivity, accelerating modern software development and release processes, and removing developer friction.

You will be driving launch activities, creating compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive awareness, customer engagement, service adoption, and retention.

Desired candidates have demonstrated work experience in product or technical marketing, owning top-down and bottoms-up (product-led) growth strategies targeting developers and technical decision makers.

Relocation assistance offered from within the US only.
Define, own and execute service launch plan and content plan; Craft and execute campaigns and leverage organic channels to reach our customers and help grow their understanding and usage of AWS Developer Tools services
Test and refine new marketing approaches and channels to reach and engage key audiences
Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, and campaign schedule
Define business metrics, measurement plan, and testing plan for related campaigns
Work effectively across AWS with groups such as engineering, digital marketing, sales, business development, and evangelists to achieve our joint business goals
7+ years of professional non-internship marketing experience
~ Experience using data and metrics to drive improvements
~ Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
~ Experience building, executing and scaling cross-functional marketing programs
~ Experience leading go-to-market for consumer software or hardware product launches

Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

For individuals with disabilities who would like to request an accommodation, please visit

Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

Company - Amazon Web Services, Inc.