- 5 years of PR agency experience
Account Manager - California, United States - VALID8 Financial
Description
The Account Manager will execute brand priorities for clients in the lifestyle, cpg and wellness sectors.They will generate strategic media outreach that will lead to communications and media awareness in the form of placements including long and short leads, features, gift guides, roundups, and social content (TikTok, IG Takeovers, etc).
They will also conduct influencer engagement and support product specific launches/events for clients with high-level PR tactics across influencer + media.
The Account Manager will manage approximately - 8 accounts and projects and work closely with the larger Brand Team to ensure alignment on key initiatives and activities aimed at surpassing lead and communications targets.
ROLES & RESPONSIBILITIESPitch and secure media coverage on behalf of clients on the national and regional level across online, print, affiliate, broadcast, and podcast media
Write, proof and edit a variety of PR and marketing materials, while contributing as a core team member on client accounts
Help develop compelling stories and narratives on behalf of clients to secure consistent product-centric coverage and overall strong brand awareness
Oversee assistants to review client agendas, recap reports and clips, while also mentoring junior staff
Lead client programs and campaigns from planning to execution within the specified budget
Maintain regular communication with clients to grow the relationship, while helping handle day-to-day account tasks
Help develop and ideate client PR strategies such as client messaging, media + influencer targets, creative seeding ideas, etc.
Pull and collaborate with different divisions across the agency to ensure the client is getting access to the agency's network-wide expertise
Establish and maintain strong editorial connections within media across lifestyle, cpg, wellness, along with influencer community + VIPs
Oversee seeding opportunities for clients across PR, influencers and VIPs
Achieve exceptional outcomes for current clients and manage an extended portfolio of clients ensuring consistency of PR service is delivered in line with company policy
Attend client events and activations as needed
SKILLS, EXPERIENCE & KNOWLEDGE
Exceptional presentation skills, with demonstrated ability to present to a variety of audiences
Strong knowledge of the affiliate and commerce editorial space, including familiarity with platforms (ShareASale, Skimlinks, IMPACT, Commission Junction, etc.) and specific contacts to tap
Existing business and industry relationships across influencers + VIPs, with a desire to continue building new trustworthy connections
Successful track record of landing media placements across a variety of mediums (podcasts, long/short lead, product + brand features, launch announcements, etc.)
Experience designing press/influencer mailers and working with vendors + contracts, is preferred
Keen networker and adept at building relationships with key influencers and industry spokespeople
Expertise at handling a range of media to place products, grow brands or pitch for new customers
Business acumen with the ability to communicate across departments and represent PR within the business
PERSONAL AND LEADERSHIP QUALITIES
Confident, positive individual with a passion for communications and PR
Results orientated
Strong project management skills, ability to multitask, excellent time management and organization
Outstanding written and oral communications abilities; including the abilities to elicit information, actively listen, dialogue freely, and convey ideas effectively
Must be able to understand complex communications issues, find creative ways to solve problems, and make sound decisions
Ability to thrive in a fast-paced, start-up environment
Exceptional relationship building skills, collaborative, works well with others
ADDITIONAL
Hybrid schedule:
Account Managers are in-office 3x per week
Some travel may be required on behalf of clients: %
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