Product Marketer - Palo Alto - Arch Systems

Description

About the Role

Arch Systems seeks an experienced and strategic Product Marketer to join our dynamic Marketing team. Reporting directly to the VP of Communications & Marketing, this individual contributor role is pivotal in driving product adoption, sales enablement, and market leadership. You will be a key driver of the messaging, positioning, and go-to-market strategy for our innovative AI-powered SaaS solutions, directly impacting our market presence and customer acquisition within the manufacturing sector.

What You Will Own & Drive:

You will have ownership of key product marketing initiatives, working closely with our Directors of Marketing Initiatives and Demand Generation to define strategy and execute multiple projects across various product areas.

• Product Positioning and Messaging: Develop compelling product positioning and messaging that differentiates our AI-driven SaaS products in the competitive landscape and resonates with manufacturing industry stakeholders. Create and maintain core messaging documents, value propositions, and competitive positioning guides. Collaborate with internal teams (sales, product, customer success) and external thought leaders (analysts) to refine and validate messaging.
• Sales Enablement: Empower the sales and customer success teams with the necessary tools and product training, including sales decks, case studies, battle cards, competitive analysis, product demos, and other sales collateral to drive sales success and accelerate deal cycles. Develop and deliver sales training programs.
• Go-to-Market Strategy: Design and execute data-driven go-to-market strategies for new product launches and feature releases, ensuring successful adoption and market penetration within target manufacturing segments. Collaborate with cross-functional teams (product, sales, marketing) on launch plans, including pre-launch activities, launch execution, and post-launch analysis. Manage product launches from ideation to post-launch analysis.
• Market & Customer Intelligence:
  • Market Research & Competitive Analysis: Continuously monitor and analyze competitor products, industry trends, and market conditions within the manufacturing technology space. Provide insights and recommendations based on market research, competitive analysis, and customer feedback. Conduct customer interviews, surveys, and focus groups to gather feedback and validate product direction.
  • Customer Insights & Advocacy: Engage with customers to gather feedback, understand their pain points, and identify opportunities for customer advocacy. Develop detailed customer personas, use cases, and case studies. Build strong relationships with key customers and identify opportunities for testimonials, speaking engagements, and other advocacy activities.
• Content Creation: Collaborate with the marketing content and design teams to create high-impact marketing materials, including blog posts, white papers, ebooks, webinars, website copy, sales collateral, customer knowledgebase articles, and other content assets to support marketing campaigns and drive lead generation.
• Cross-functional Collaboration: Partner effectively with product management, sales, industry strategy, and customer success teams to ensure alignment in product development, marketing strategies, and go-to-market execution. Build relationships and collaborate with external thought leaders (analysts) to influence market perception and product adoption.

What You Bring to the Table:

• Education: Bachelor's degree in Marketing, Business Administration, or a related field (e.g., Communications, Engineering).
• Product Marketing Experience: 4+ years of hands-on product marketing experience in a B2B SaaS environment; preference is given to candidates with experience in the manufacturing or industrial technology sector. Demonstrated success in developing and executing product marketing strategies that drive product adoption and market share growth.
• Technical Acumen & Messaging: Proven ability to translate complex technical concepts, particularly related to AI/ML and manufacturing technologies, into clear, concise, and compelling messaging for diverse audiences (e.g., technical users, business decision-makers, industry analysts). Experience creating value propositions, white papers, and technical marketing content.
• Communication & Presentation Skills: Excellent written and verbal communication, presentation, and interpersonal skills. Ability to effectively communicate product value and technical details to internal and external stakeholders. Experience presenting to large groups and delivering persuasive presentations.
• Marketing Technology Proficiency: Proficient in using various marketing software and tools, including CRM systems, marketing automation platforms (e.g., HubSpot), web and marketing analytics platforms (e.g., Google Analytics), sales enablement tools, project management software (Asana, Notion, etc), and content management systems. Experience with ABM platforms is a plus.
• Cross-Functional Collaboration & Project Management: Demonstrated ability to work effectively across functional teams (product, engineering, sales, customer success) and drive project completion. Strong project management skills, including the ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.

What Will Make You Stand Out:

• AI/ML Expertise: Hands-on experience with AI/ML solutions within a B2B SaaS product, ideally within the manufacturing or industrial sector. Demonstrated understanding of AI/ML concepts and their application to real-world business challenges. Experience marketing AI-powered products and communicating their value proposition to technical and non-technical audiences. Experience with machine learning algorithms and their applications in manufacturing (if applicable).
• Manufacturing Industry Insight: Deep understanding of the manufacturing industry, its key challenges (e.g., operational efficiency, quality control, supply chain management, sustainability), and its digital transformation initiatives (e.g., Industry 4.0, smart manufacturing). Familiarity with manufacturing processes, technologies, and terminology. Experience working with manufacturing customers or partners. Knowledge of key performance indicators (KPIs) used in manufacturing (if applicable).
• Go-to-Market Success: Proven track record of successfully launching and marketing B2B SaaS products, from initial positioning and messaging to ongoing growth and adoption. Demonstrated ability to develop and execute effective go-to-market strategies that drive product awareness, lead generation, and sales pipeline. Experience with product lifecycle management and product marketing best practices. Experience developing and executing product marketing plans that achieve measurable business objectives.
• Data-Driven Decision Making: Strong analytical skills and experience using data to inform marketing decisions. Proficiency in analyzing marketing metrics, identifying trends, and drawing actionable insights. Experience with A/B testing, campaign optimization, and marketing ROI measurement. Ability to build and maintain marketing dashboards and reports.
• Passion for Manufacturing Technology: Genuine passion for technology and a desire to make a difference in the manufacturing industry. A strong interest in AI/ML and its potential to transform manufacturing operations. A commitment to continuous learning and staying up-to-date on the latest industry trends and technologies

How We Will Support You:

• Innovate with Impact: Be part of a team developing transformative data products that optimize and revolutionize manufacturing operations globally. Your work will directly impact efficiency, sustainability, and growth for some of the world's leading industrial companies.
• Collaborative Environment: Join a passionate, multidisciplinary team that values innovation, open communication, and teamwork. We foster a culture of continuous learning, mutual respect, and cross-functional collaboration, empowering everyone to contribute meaningfully.
• Growth & Development Opportunities: Advance your career through hands-on experience in product leadership, data-driven decision-making, and technical innovation. Arch supports professional development with pathways for skill enhancement, leadership growth, and increasing product vision expertise.
• Equity & Ownership: Share in the company's success through equity ownership, aligning your personal success with Arch's mission and growth.
• Remote-First Flexibility: Embrace a remote-first work culture that provides flexibility and balance, supporting productivity and connection in a collaborative virtual environment.

Why Join Us:

Arch Systems is redefining manufacturing intelligence with AI-guided actions for global manufacturing. You will have the opportunity to transform the product marketing function by playing a pivotal role in building product positioning, enabling sales and customer success, and supporting GTM campaigns to define Arch as a manufacturing leader. Join a team that is committed to innovation, collaboration, and empowering manufacturers to build more efficient, sustainable factories. We are a remote-first company that values work-life balance and continuous learning.

Application Process

Please submit resumes in English. We encourage passionate applicants to apply, even if they don't meet every qualification. At Arch, we value authenticity and believe in hiring individuals as their full, unique selves. We're committed to fostering an environment where team members can leverage their strengths while continuously learning and growing. Don't let imposter syndrome hold you back-if you're excited about this opportunity, we'd love to hear from you

About Arch Systems

At Arch Systems, we empower discrete manufacturing facilities with deep data insights that enable optimal efficiency, precise KPIs, and proactive decision-making. We work with leading manufacturers to integrate and optimize their data for actionable intelligence, fueling productivity and operational excellence

Compensation Practices

Our commitment to equitable compensation is central to our values. We benchmark our compensation structure against competitive market rates, specifically using data from the San Francisco Bay Area, to ensure fair and transparent pay practices. Our structure comprises a base salary, performance-based incentives, and, where applicable, equity ownership to align with our long-term vision.

For US-based employees, our benefits package includes comprehensive healthcare options for both employees and dependents, retirement contributions, and other supportive resources for wellbeing and development.

International applicants who join through our trusted global partners will receive benefits specific to their region and will also be granted non-qualified stock options (NQSOs) from Arch Systems, enabling them to share in our company's success.

Remote Equal

Arch champions a remote-first work environment since its inception, promoting flexibility and inclusivity across all teams. While we welcome talent from diverse locations, we currently do not offer visa sponsorship. Ideal candidates for this position will be located in Pacific or Mountain Time Zone (UTC-08:00 or UTC-07:00/-06:00).

Arch is committed to full compliance with regulations from the Office of Foreign Assets Control (OFAC) to ensure alignment with all applicable sanctions programs. This means we do not engage in transactions or employment practices that conflict with OFAC regulations, including the hiring of individuals residing in regions subject to US sanctions.