- Develops, implements, and monitors marketing plans to achieve the overall business objectives of the organization.
- Works with management to identify, develop, and implement effective and productive marketing strategies for specific segments.
- Identifies or directs market research, product/service planning, and potential brand enhancement opportunities to accomplish the organization's goals.
- Design, develop, and implement marketing plans to support the development
and improvement of the organization's marketing objectives. - Research identify and select the best channels to improve the effectiveness of coverage in the marketplace and meet the unique needs of defined business segments.
- Targets and prioritizes national segments and opportunities.
- Executes segment strategies accordingly and provides input to group sponsors.
- This includes management of overall contact strategy as it pertains to assigned product lines and programs as well as donor experience.
- Work across geographic and divisional boundaries to identify and implement effective and productive marketing strategies.
- May be responsible for the infrastructure, technical capabilities, and continuous improvement activities to achieve marketing goals.
- Provides reporting on assigned programs and product lines to ensure the most effective channels and strategies are utilized.
- Recommends strategic adjustments and optimization based on data and marketing best practices.
- Works independently to develop and cultivate relationships across cross-functional teams to support the marketing program. This includes:
- Scheduling meetings, regular touch bases, and training.
- Uses best practices and knowledge of internal and external business issues to
solve complex problems. - Serves as a resource and/or lead to other staff.
- 4-year college degree or equivalent combination of education and experience in Business, Marketing, or related field
- Minimum 5 to 7 years related experience required.
- Mid-level to advanced knowledge of Microsoft Office Programs including Excel, Teams, Access, & and PowerPoint
- Strong written and non-written communication skills as many communications are handled in a virtual environment.
- Ability to manage multiple projects and timelines fluidly to provide updates and data when requested.
- Medical, Dental Vision plans
- Health Spending Accounts & Flexible Spending Accounts
- PTO + Holidays
- 401K with 4% match
- Paid Family Leave
- Employee Assistance
- Disability and Insurance: Short + Long Term
- Service Awards and recognition
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Program Manager, Targeted Marketing - Bridgeport, United States - American Red Cross
Description
Please use Google Chrome or Mozilla Firefox when accessing Candidate Home.By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network? Join us-Where your Career is a Force for GoodJob Description:
Why Choose Us?
As one of the nation's premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. Work where your career is a force for good.
We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference.
The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, tothe Umoja African American Resource Group, our Veterans+ Resource Group, and the Women's Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions.
At the American Red Cross, your uniqueness can shine
WHAT YOU NEED TO KNOW (Job Overview):
WHERE YOUR CAREER IS A FORCE GOOD:
WHAT YOU NEED TO SUCCEED:
WHAT WILL GIVE YOU THE COMPETITIVE EDGE:
The salary range for this position is $73,000-$78,000
This job will be posted for a minimum of five business days and extended if the applicant pool needs to be expanded.
Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have, and comparison to other employees already in this role.
BENEFITS FOR YOU:
We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work. With our resources and perks, you have amazing possibilities at the American Red Cross to advance the learn.
Please apply by June 2nd
Apply now Joining our team will provide you with the opportunity to make a difference every day.The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Interested in Volunteering?
Life's emergencies don't stop, and neither do American Red Cross volunteers, who represent more than 90 percent of our workforce to help prevent and alleviate human suffering. You can make a difference by volunteering in a position that appeals to you and allows you to use your unique skills and talents. The Red Cross relies on generous volunteers who give their time and talent to help fulfill our lifesaving mission.
Visit to learn more, including our most-needed volunteer positions.
To view the EEOC Summary of Rights, click here: Summary of Rights
