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    Solutions Marketing Manager - Hartford, United States - Acresecurity

    Acresecurity
    Acresecurity Hartford, United States

    1 week ago

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    Description
    Summary

    Solutions Marketing Managers (SMMs) will work at the intersection of product management, marketing, and sales.

    SMMs will work with colleagues across multiple departments throughout our products' life cycles and will coordinate efforts with strategists across various marketing disciplines, including digital, social media, brand, and market research.

    SMMs will also work closely with other stakeholders in a product's launch, including communications and sales teams.

    The Solutions Marketing Manager for intelligent infrastructure solutions will oversee the product marketing functions for the following acre security solutions: Comnet solutions portfolio, Razberi solutions portfolio, acre security access control hardware portfolio.


    Include the following, but are not limited to:

    • Overall positioning of global product portfolio in conjunction with CTO and CSO.
    • Develop product messaging that differentiates new products and services from others in the market
    • Together with the product team, educate both internal and external stakeholders on our product features and their benefits as well as the acre security story.
    • Gain insight into customer use of current products, identify untapped opportunities and help adjust buyer personas
    • Drive alignment in the market for product direction, roadmaps and product vision set by Product Management/CTO
    • Content creation including sales enablement assets, web page copy, product messaging, sales decks, videos, social media content, case studies, testimonials and other social proof that articulate the benefits of our solutions
    • Create additional sales collateral and tools that align with the buying process of acre ICPs and help move prospects & customers through the funnel/sales cycle
    • Execute Product Launches (NPIs and New SW Releases) for Marketing Launch activities
    • Develop Product/Solutions Campaigns in conjunction with Demand Generation Manager
    • Press and Analyst engagement for product specific discussions
    • Maintain relationship with go to market team members for key acre security technology partners
    • Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators
    About acre security


    Acre security are aligned with key industry evolution, focusing on authentication, infrastructure, and the convergence of systems and technologies to support future-proofing customers through the advancement of value-based solutions that deliver superior, seamless user experiences.

    Operating efficiently worldwide, acre security take care in delivering exceptional security and transmission solutions that safeguard peace of mind across a broad variety of customer application needs including banking, education, healthcare, retail, and more.

    Our core values focus on a culture of empowerment in a collaborative environment.

    Combined with a forward-thinking market approach that aims to deliver high-performance results, we ensure to first approach every solution through the viewpoint of our customers.

    These characteristics are the distinctive marks of the acre security solutions and the foundation of our drive to become the number one solutions provider in the markets we serve.

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