Digital Marketing - Houston
12 hours ago
Job description
About The Role
Natran Green Pest Control is seeking a highly skilled Growth Marketing Manager with deep expertise in PPC lead generation and email/SMS automation.
This position is ideal for a strategic, data-driven marketer who thrives in a high-performance environment, owns their KPIs, and is passionate about mission-driven brands.
If you love PPC, automation, conversion funnels, and building campaigns that deliver real ROI — this is your role.Duties And Responsibilities
Strategic Planning
Develop and oversee multi-channel marketing strategies that support organizational objectives, drive customer acquisition, and enhance brand visibility
PPC MANAGEMENT (CORE REQUIREMENT)
Own all PPC and paid lead-generation channels (Google Ads, Yelp, Thumbtack, Baton, Best Picks, elocal, etc.)
Manage and optimize budgets, bids, targeting, keywords, creatives, and landing-page performance
Continuously test, optimize, and scale campaigns with a strict focus on ROI, CPL, and conversion rate
Deliver weekly KPI reporting with insights and corrective actions
EMAIL & SMS MARKETING AUTOMATION (CORE REQUIREMENT)
Build, launch, and optimize automated email and SMS workflows in HubSpot (or equivalent)
Manage segmentation, A/B testing, delivery optimization, nurture sequences, and lifecycle communication
Monitor and report on engagement, conversions, and revenue influence from all campaigns
Directory & Listing Optimization
Maintain and optimize directory profiles, including Google Business Profile, Yelp, Thumbtack, Baton, Best Picks, elocal, etc.
Ensure accuracy, consistency, and reputation management across platforms
Content Creation & Asset Development
Develop brand-aligned content for website pages, landing pages, blogs, flyers, publications, PR pieces, community ads, and print materials
Work cross-functionally to ensure messaging is consistent across all channels
Lead Management, Reporting & Analytics
Track leads across the full customer journey
Identify funnel gaps, recommend improvements, and implement optimizations to increase conversion rates
Monitor all KPIs across PPC, email, website performance, directories, and funnels
Present weekly, monthly and quarterly performance reports with actionable insights and opportunities
Collaboration & Compliance
Partner with cross-department leaders to align marketing initiatives with operational and business goals
Ensure all marketing efforts adhere to Natran brand guidelines and any applicable industry regulations
OVERSIGHT OF OUTSOURCED MARKETING PARTNERS
Supervisory Responsibilities
Direct and provide feedback to external marketing teams, agencies, freelancers, or content partners
Ensure outsourced work meets brand standards, supports strategic objectives, and delivers measurable results
Oversight Partner Management Include:
Social Media:
Management of organic and paid social campaigns
Website Management:
Ensure website updates, SEO optimizations, chatbot functionality, and UX enhancements
SEO & AEO Oversight:
Strategies to boost rankings, traffic, and performance across search engines and AI-powered search (LLM search). Includes, but is not limited to, reviewing blogs, press releases, content, etc.
Visual Asset Production:
Photography and videography oversight for marketing assets.
Education & Experience Requirements
Minimum 3 years of direct, hands-on PPC management across Google Ads and/or lead-gen platforms
Minimum 3 years of experience in HubSpot (or equivalent marketing automation platform)
Proven success managing six-figure annual PPC budgets with measurable ROI improvements
Demonstrated experience creating and optimizing landing pages and funnels
Strong working knowledge of Google Analytics, Google Ads, Canva, WordPress (or similar CMS tools)
Track record of developing strategies that increase brand awareness, market presence, and revenue growth.
Knowledge, Skills, & Abilities
Expert-level understanding of PPC, paid lead generation, and digital performance marketing
Strong knowledge of email/SMS automation, segmentation, nurture strategies, and conversion optimization
Proficiency with Adobe Creative Suite, Canva, or similar design tools
Excellent analytical ability with the skill to turn data into insights and recommendations
Strong project management, prioritization, and organizational skills
Outstanding verbal and written communication skills
High creativity with meticulous attention to detail
Knowledge of the green industry and sustainability principles is a plus.
WORK ENVIRONMENT
Hybrid:
remote work with required on-site collaboration
Must maintain clear and consistent communication with internal teams and supervisors
Why Join Natran?
Natran is a values-driven company committed to environmental responsibility, customer trust, and community impact.
You will play a major role in shaping how our brand grows, communicates, and connects with customers — and you'll see your work make a real difference.
Compensation & PerksSalary:
$55,000 – 75,000 per year
Health, vision, dental, and life insurance benefits
PTO & paid holidays
401 K
Flexible schedules
Employee discounts
We love building our culture. We host quarterly team events around the city
Please Note
To be considered for this position, you MUST complete our survey. The link to complete the survey is and this link will also be sent to your email address.
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