dir mktg - Geneva, United States - Finger Lakes Health

Description

• POSITION SUMMARY:
• Responsible for planning, directing, and implementing business/market development strategies, initiatives, and performance measures to achieve sustainable market growth

Responsibilities include:
market research and analysis, advertising and marketing communications, and referral development. Managing the development/implementation of strategic marketing plans for health system, service lines, and physician practices.

Developing reports to support strategic marketing process, marketing research, and reporting of competitive market data; coordinating the development of new and expanded programs; evaluating the feasibility of new services; implementing marketing and digital strategies; manage and social media; serve as webmaster by maintaining brand integrity of , manage and update content; manage new physician marketing; create and distribute media releases and other duties as assigned by VP to accomplish overall departmental or organizational objectives.

• QUALIFICATIONS:
• EDUCATION:
• Minimum:
• Bachelor's degree is health care administration, marketing, or related field
• Preferred:
• Master's degree
• LICENSE:
• PROFESSIONAL CERTIFICATIONS:
• WORK EXPERIENCE:
• Minimum:
• 5-7 years of experience in strategic planning, healthcare marketing, social media content creation (including video) and digital marketing strategies, public relations, and/or communications required.
• Preferred:
• Strong analytical and presentation skills, Microsoft Office, Adobe Creative Suites (primarily InDesign and Photoshop), Canva, Google Analytics.
• SKILLS:
• Minimum:

Demonstrated ability to handle confidential information with discretion and ability to deal with the public in a professional and courteous manner. Ability to meet deadlines, manage multiple priorities and enhance the spirit of teamwork through effective role modeling. Computer literacy


Salary Range:
$79,082.37