Marketing Manager - Piscataway, United States - GenScript

Description

About GenScript

GenScript Biotech Corporation (Stock Code: 1548.HK) is a global biotechnology group. Founded in 2002, GenScript has an established global presence across North America, Europe, the Greater China, and Asia Pacific.

GenScript's businesses encompass four major categories based on its leading gene synthesis technology, including operation as a Life Science CRO, enzyme and synthetic biology products, biologics development and manufacturing, and cell therapy.

GenScript is committed to striving towards its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology

About GenScript ProBio

GenScript ProBio is the subsidiary of GenScript Biotech Corporation, proactively providing end-to-end CDMO service from drug discovery to commercialization with proactive strategies, professional solutions and efficient processes in cell and gene therapy (CGT), vaccine, biologics discovery and antibody protein drug to accelerate drug development for customers.

GenScript ProBio's total cell and gene therapy solution covers CMC of plasmid and virus for IND filing as well as clinical manufacturing and commercial manufacturing.

In terms of plasmid service, GenScript ProBio supports the most clinical approvals for CGT drugs including mRNA vaccines, CAR-T in China.

It is also the first GMP manufacturing platform to provide in vitro transcription (IVT) template linearized plasmids for mRNA vaccines and has supported several mRNA vaccine global enterprises to obtain clinical approvals.

In terms of viral vector service, GenScript ProBio has a stable and high-yield viral vector platform.


Job Scope:

The Marketing Manager serves as the primary marketing resource for supporting the overall strategy and revenue goals for Genscript's Catalog Products, part of the life sciences group.

Please note this role will be based onsite in Piscataway, NJ.


Key Responsibilities:

Lead event management activities, including event selection, evaluation (pre and post), planning, and coordination for national conferences, trade shows, and online events/forums.

This includes managing collateral, customer gifts, and lead management (CRM, follow-up, etc.), ensuring efficient event execution and maximizing ROI.

Manage and maintain promotional assets such as product flyers, brochures, customer gifts, conference booth, and other promotions materials, ensuring they are up-to-date and aligned with product features and department strategy.

Execute promotional activities and conduct thorough evaluations, including sampling programs, product demonstrations, and customer visit support, to drive engagement and generate leads.

Distributor support to effectively promote and sell the catalog product portfolio including developing targeted marketing materials, website optimization and strategies tailored to the distributor specific markets and target audiences.

Demonstrate product knowledge and represent the company with professionalism at conferences and tradeshows

Collaborate with internal departments and regional teams to identify potential areas of growth or improvement to achieve continued growth and ROI marketing activity optimization.

Other tasks or responsibilities as assigned by a supervisor


Qualifications:
Bachelor's degree in relevant life science disciplines, such as biology, protein chemistry, biochemistry, cell biology, immunology, molecular biology, etc.
Minimum of 1 year of experience in a marketing role within the biotechnology industry
Demonstrated exceptional verbal and written communication and presentation skills.
Customer-centered mindset with a proactive and action-oriented approach.
Strong analytical and problem-solving skills, with the ability to learn new concepts quickly.
Excellent organizational skills with attention to detail.
Thrives in a fast-paced, team-oriented environment.
Quick learner with effective time management and multitasking abilities.
Solid business acumen is a plus.
Proficient in basic computer skills, including Microsoft Office suite.

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GenScript USA Inc/GenScript ProBio USA Inc.

is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce.

It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

GenScript USA Inc./GenScript ProBio USA Inc. maintains a drug-free workplace.
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