- Provide leadership to team members.
- Contribute personally to ensure projects meet defined goals, are within budget, and delivered on time.
- Provide direct supervision to assigned team members, focusing on ensuring their success and professional development.
- Analyze performance data to evaluate the success of marketing efforts and come up with new ideas to improve effectiveness and increase ROI.
- Knowledge of marketing strategies, channels, and branding.
- Fluent with the technologies required to be effective in marketing and provide strategic leadership (e.g. Salesforce, Cascade CMS, Google Analytics, HotJar, Wufoo, Slack, etc.).
- Highly organized and detailed.
- Ability to manage multiple priorities and projects at once.
- Combination of experience, knowledge, and skills necessary to develop, implement, and execute marketing strategies.
- Analytical skills to measure marketing performance and make adjustments as necessary.
- Strong interpersonal skills with the ability to communicate effectively with senior leaders, colleagues, direct reports, external stakeholders, and vendors.
- Represent the marketing team to university partners and external vendors.
- Superb leadership ability-bringing out the best in direct reports and achieving high results.
- Solid understanding of design principles and writing styles.
- Ability to think creatively and innovate to solve problems.
- 5+ years of experience in marketing, advertising, and/or public relations.
- Experience leading cross-functional teams of direct and/or indirect reports.
- 5+ years of experience in marketing, advertising, and/or public relations.
- Experience leading cross-functional teams of direct and/or indirect reports.
- Experience in higher education or an agency.
- Bachelor's degree.
- Bachelor's degree in a related field.
- Master's degree.
- Occasional nights and weekends may be required.
- Must be able to sit at a computer for extended periods of time.
Manager of Marketing Web and Technology - St Paul, United States - Bethel University
Description
Manager of Marketing Web and Technology
ID
# of Openings
1
Category
The Office of Marketing & Communications
Location
Hybrid - Anderson Center
Type
Full-Time
Months per year
12
Hours per week
40
Max
USD $80,000.00/Yr.
Min
USD $70,000.00/Yr.
Benefit Eligible
Benefit Eligible
FLSA Status
Exempt
Job Summary
We anticipate closing this position to new applicants on May 10th.
Leading at the intersection of strategy, execution, and creative, the Marketing Manager for Web and Technology will develop, implement, and execute strategic plans to effectively use and grow the university's marketing technology stack to accomplish marketing objectives-to grow enrollment, extend reach and reputation, and create a best-in-class marketing operation.
Responsibilities
Project management
- Create strategies and project plans.
Team management
Performance analysis
Required Skills
Experience
Required Experience:
Preferred Experience:
Education
Required Education:
Preferred Education:
Additional Information
Bethel seeks to recruit, retain, develop, and support a diverse workforce who contributes to our educational and Christ-centered mission. Bethel encourages candidates to apply who can assist the University to develop a faculty that reflects the diversity of people in God's kingdom through a variety of ethnicities, cultures, and lived experiences.
Learn more about our commitment to diversity in hiring .
Bethel University is a leader in Christ-centered higher education with approximately 6,300 students from 48 states and 32 countries enrolled in undergraduate, graduate, seminary, and adult education programs. Based in St. Paul, Minnesota, Bethel offers bachelor's and advanced degrees in nearly 100 fields. Educationally excellent classroom-based and online programs equip graduates to make exceptional contributions in life-long service to God and the world.
Bethel employs qualified individuals regardless of race, color, national origin, sex, disability, age, marital status, veteran status, familial status, and status with regard to public assistance. Individuals must be able to perform the essential functions of the position with or without reasonable accommodations.