- Develop and implement comprehensive brand strategies that align with business and client objectives
- Conduct market research to identify trends, customer insights, and competitive opportunities
- Define brand positioning, value propositions, and messaging frameworks
- Ensure brand consistency across all channels, touchpoints, and activations
- Lead brand storytelling efforts, including brand voice, narrative, and experiential execution
- Perform brand audits, SWOT analyses, and performance evaluations
- Track and analyze KPIs to measure brand health, awareness, and impact
- Translate data and insights into actionable recommendations and strategic direction
- Collaborate with creative teams to develop compelling visual assets and campaigns
- Present strategies, insights, and performance reports to senior leadership and stakeholders
- Monitor industry trends, consumer behavior, and emerging technologies
- Partner cross?functionally with marketing, sales, product, and client teams
- Develop, maintain, and enforce brand guidelines and standards
- Bachelors degree in Marketing, Communications, Business Administration, or related field
- 57 years of experience in brand strategy, brand management, or marketing research
- Experience working in a fast?paced, dynamic environment (agency experience preferred)
- Proven ability to build and execute comprehensive brand strategies
- Strong expertise in brand positioning, messaging, and storytelling
- Solid understanding of brand architecture and identity systems
- Experience conducting qualitative and quantitative research
- Ability to analyze customer sentiment, trends, and competitive landscapes
- Familiarity with research methodologies such as surveys, focus groups, and competitive analysis
- Proficiency in data analysis tools (Excel required; SPSS, Tableau a plus)
- Ability to translate insights into actionable strategies
- Experience tracking and reporting on brand KPIs and performance metrics
- Excellent written, verbal, and presentation skills
- Ability to clearly communicate complex ideas to internal and external stakeholders
- Strong collaboration skills with creative, marketing, and client teams
- Ability to manage multiple projects simultaneously and meet deadlines
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Experience with CRM systems and marketing automation platforms is a plus
- Work with a diverse portfolio of high?profile lifestyle brands.
- Be part of an award?winning agency with a strong creative culture.
- Lead impactful client engagements that contribute directly to brand success.
- Collaborative and dynamic team environment with opportunities for professional growth.
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This is a full-time role for a Brand Strategist located in Norcross, GA. The Brand Strategist will be responsible for developing and managing brand strategies, overseeing brand development initiatives, and ensuring consistent brand communication. · Craft effective branding campai ...
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Atlanta, Georgia, United States1 month ago
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Atlanta4 weeks ago
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This is a full-time role for a Content and Social Strategist based in Atlanta, · Piedmont is a private not-for-profit healthcare organization dedicated to delivering high-quality safe and cost-effective care. · The Content and Social Strategist will develop strategic content plan ...
Atlanta1 month ago
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Tombras, a 450+ person, full-service, national advertising agency with a digital mindset, is seeking a Social Media Strategist. · You'll be joining one of the top independent agencies in North America. · ...
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A leading chain quick-serve restaurant brand known for creating category-leading customer experiences is looking for a Sr. UX Designer in Atlanta. This role focuses on designing user experiences for their digital customer-facing products as the company undergoes major transformat ...
Atlanta $80 - $90 (USD)2 weeks ago
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This position develops content strategy based on the needs of Piedmont's Brand Growth department. · This role works closely with key stakeholders to manage the master brand growth editorial calendar and social media accounts. · Develops content strategy based on needs of Piedmont ...
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FRENZY Marketing Account Coordinator · We're Media Frenzy Global, a B2B tech communications agency that moves fast, thinks smart, · and builds brands people actually care about. · This role is ideal for someone early in their agency career who wants hands-on exposure across clien ...
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This role is for a Digital Marketing Strategist at See.Spark.Go. The ideal candidate will be responsible for managing paid social media marketing and digital marketing campaigns. · Managing paid social media marketing · Digital marketing campaigns in Meta and Google Ad Managers · ...
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+ The Marketing Strategist drives the omni-channel strategy for Fully Accountable's Financial Solutions service offerings. · +Develop deep subject matter expertise in Fully Accountable's service offerings from a marketing perspective by leveraging sales calls, discovery conversat ...
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We are looking for a creative and experienced Community Manager to join our team. The ideal candidate will be fluent in social media platforms and have a passion for creating engaging content. · Monitor social media platforms and engage with followers in an authentic way. · Ident ...
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We are driven by our mission to provide compassionate care and advance health for our patients, their families, and the communities we serve. · The Social Media Strategist will be responsible for leading the strategic direction of Emory Healthcare's organic social media presence. ...
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Atlanta Freelance2 days ago
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The Paid Media Strategist will lead the development and execution of Better Baseball's paid digital advertising efforts, driving revenue growth across ecommerce and retail channels. · Paid Media Strategy & Execution – 50% · ...
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We are looking for a junior entry-level Copywriter to join our creative team in Atlanta.We offer contract and permanent positions for finance and accounting technology marketing and legal roles. · ...
Atlanta1 month ago
Brand Strategist - Atlanta - Matrix MKTG
1 week ago
Description
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Matrix MKTG is an award-winning agency known for shaping culturally relevant and engaging brand experiences. We partner with leading lifestyle brands to craft strategic campaigns that drive engagement, loyalty, and impact. Our work spans brand development, digital strategy, content creation, and experientialbringing ideas to life through compelling storytelling and innovative activation execution.
About the Role
The Brand Strategist is responsible for developing and executing data-driven brand strategies for experiential activations and integrated marketing campaigns. This role plays a critical part in shaping brand positioning, storytelling, and customer engagementdriving brand loyalty, recognition, and resonance with target audiences across multiple channels.
Youll partner closely with creative, marketing, and client teams to bring insight-led strategies to life in a fast?paced, collaborative agency environment.
Work Environment: Hybrid (Monday, Tuesday, & Wednesday in-office required)
Key Responsibilities
Qualifications
Education
Experience
Core Skills & Experience
Brand Strategy & Development
Market Research & Analytics
Data?Driven Decision Making
Project Management & Technical Skills
Why Join Us?
Full?Time Position
Benefits: Comprehensive Medical, Dental, Vision, 401k + match, PTO, Holidays and more
Referrals increase your chances of interviewing at Matrix MKTG by 2x
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