Director Marketing - Kansas City, United States - ASM Global

Description

The Director of Marketing will focus primarily on cross-functional initiatives and providing long-term business support to multiple stakeholders across multiple lines of business including but not limited to (Brand, Premium Seating, Private Events, Partnerships, F&B, etc.).

This generalist should be capable with extensive knowledge across various marketing disciplines including Brand, Public Relations, Email/CRM, Loyalty Programs, Creative Services, Digital, Social, and Websites.

The ideal candidate should have experience managing teams, collaborating with executive leadership and establishing direction that leads to measurable results in working in a collaborative, team-focused manner to implement creative marketing campaigns, promote public awareness and drive event sales.

• Develop solutions and initiatives that support venue priorities & deliver measurable results.
• Influence and drive acquisition, engagement, and retention strategies around marketing initiatives related to venue priorities.
• Oversee lead generation strategy related to priorities for different lines of business.
• Partner with Box Office, Sales, Private Events, and Executive Leadership to help shape needs related to data management.
• Identify new ways to track metrics against goals and provide actionable business insights.
• Collaborate with internal teams to support annual Business Development goals, budgets, and targets.

• Effectively works with Executive Leadership & Creative Teams to develop initiatives that enhance the T-Mobile Center brand as well as identify new opportunities and trends.
• Evaluate the impact of marketing programs in achieving their stated objectives.
• Remain current on industry trends and local market insights to inform marketing strategies.
• Develop arena marketing best practices and workflows according to timelines and SMART goals.
• Guide the strategic vision while implementing new products in line with venue priorities.
• Liaise with venue event operations and box office to determine opportunities to gain efficiencies & extend brand awareness.

• Ensure the development, implementation, maintenance, and reconciliation of comprehensive marketing plans
• Remain current on industry trends and local market insights to inform future marketing strategies and decisions
• Manage, coach, counsel, and direct the activities of the Digital Media Strategist and Manager, Marketing & Communications.
• Oversee website maintenance, email marketing, social media initiatives, and graphic design projects as well as other marketing duties as needed.

• A minimum education level of BA/BS Degree (4-year) (Advanced Degree Preferred) in Marketing or Related Field
• A minimum of 8-10 years of related work experience
• Knowledge of and experience in marketing, media buying, promotions, sponsorship management, public relations, website and social networks
• Managerial experience with the ability to lead and represent the Marketing Department
• Creative thinking, strong initiative, and verbal presentation skills.
• Works well independently and as part of a team.
• Self-starter, strong organizational skills, ability to prioritize and meet deadlines.
• Proficient in PowerPoint, Word, Excel, Photoshop, Illustrator, and web research strategies.
• Proficient in social platforms such as Facebook, Twitter, Google , Instagram, YouTube and Pinterest
• Be passionate about success and teamwork
• Have a great work ethic and attitude
• Strong verbal and written communication skills
• Highly organized with good coordinating and project management skills
• Demonstrated ability to meet tight deadlines and work effectively in a high-pressure environment
• Proficient in Microsoft Office products (Word, Outlook, Excel) and ability to learn required business systems
• Must be able to work evenings, weekends, and holidays, as required

• Sponsorship Sales/Relationship Building experience
• Live event or sports industry experience

ASM reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship.

ASM Global is an Equal Opportunity/Affirmative Action employer and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply.