social media manager - California, United States - SBH Fashion

Description

Mid to Senior Level
Mid to Senior Level (Management)

SOCIAL MEDIA MANAGER
About this position

Our ideal candidate is experienced and passionate about our menswear, fashion and innovations and knows how to use social media to turn strangers into loyal customers and enthusiastic brand advocates.

The right candidate will have experience working in an environment where deadlines and project priorities are subject to change as business needs dictate.

As our Social Media Manager, you'll become an integral part of the brand marketing team and work with key stakeholders throughout the business to develop and grow our social platforms by creating original content that meets key performance objectives, establishes the brand as an authority in the market space, and drives the sale of our products.

Responsibilities
Understand our brand identity and maintain a cohesive voice across all platforms
Align with marketing and business goals to launch campaigns that drive growth, impressions and engagement around new product launches, updates, partnerships and content releases
Build, create, galvanize and foster audiences across several emerging platforms through innovative marketing tactics.
Bring the brand to life through original, well-researched, and tailored content for emerging social media platform
Develop a robust influencer strategy that engages a wide network for marketing amplification.
Execute seasonal gifting and seeding strategies
Consistently research and report against social media trends
Leverage and exercise data to support active and future marketing campaigns
Create compelling and perfectly-timed photo, video and audio assets that educate consumers about our mission and products
Support brand content team on the organic media calendar to plan campaigns and drive brand activity accordingly
Assist with the development, delivery, roll-out and reporting of marketing initiatives that drive engagement and acquisition through organic media
Work cross functionally with our creative and digital marketing teams to drive the brand
Liaise with our creative teams to execute clear and concise marketing briefs
Proofread and edit copy for clarity, voice, tone, specificity, and believability
Efficiently work within tight deadlines to write concise, well-polished content with powerful calls-to-action
Expand knowledge of social media, emerging photo, video and audio platforms, marketing trends and best practices
Other duties as assigned including content creation & production, presentations, proofing and creative thinking
Qualifications

To succeed in this position, you'll need:5 years experience with social media marketing, content creation and copywriting
Strong familiarity with new and emerging platforms (Instagram, Facebook, Twitter, YouTube, TikTok, Snapchat, Twitch, emerging media etc.)
A bachelor's degree in Marketing, Communications, Journalism, or related field
A genuine interest in content creation, influencers and creators, social media and marketing
A passion for creative thinking and thought provoking content
To be comfortable with and receptive to constructive criticism; able to address
feedback quickly and accurately
To be tech-savvy and comfortable with CMS, digital platforms and related project management tools (including but not limited to G Suite, Sprout Social, Facebook
To be well-organized, accountable, and self-motivated
The ability to work both on your own and collaboratively

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