- Market Research: Conduct extensive market research to understand B2B trends, customer behaviors, and preferences. Analyse market dynamics, industry reports, and customer feedback to find opportunities and challenges.
- Competitor Analysis: Conduct thorough competitor analysis to assess the strengths, weaknesses, and strategies of key competitors in the SaaS industry. Identify competitive advantages and gaps to inform our market positioning.
- Customer Insights: Capture insights on enterprise customers through surveys, interviews, and data analysis. Understand their difficulties, preferences, and decision-making processes. Translate insights into actionable recommendations.
- Trend Monitoring: Stay updated on industry trends, emerging technologies, and market disruptions. Analyse their potential impact on Canva's B2B offerings and recommend proactive strategies.
- Custom Research Projects: Design and implement custom research projects to answer specific business questions related to market segmentation, product feedback, and customer satisfaction. Present findings in a clear and compelling manner.
- Collaboration: Work closely with cross-functional teams, including product marketing, sales, and customer success, to ensure research findings are integrated into strategic planning and marketing campaigns.
- Experience: You have a minimum 3 years of experience in B2B market research, preferably in the SaaS industry. Proven track record of conducting qualitative and quantitative research projects, with a focus on enterprise customers.
- Analytical Skills: You possess exceptional analytical skills with the ability to interpret complex data sets, draw important insights, and translate them into actionable recommendations.
- Research Methods: You have demonstrated proficiency in various research methodologies, including surveys, interviews, data analysis, and competitive analysis. Experience with tools and platforms for market research is a plus.
- Industry Knowledge: You possess deep understanding of the B2B SaaS landscape, including key players, market trends, and customer needs. Familiarity with enterprise-level software solutions and challenges.
- Communication: You have excellent written and verbal communication skills. Ability to convey complex research findings in a clear and concise manner, making data-motivated recommendations to collaborators.
- Curiosity: You have highly developed curiosity and passion for uncovering insights. Proactive approach to exploring new research methods and tools to enhance the depth and quality of research projects.
- Equity packages - we want our success to be yours too
- Health benefits plans to support you and your wellbeing
- 401(k) retirement plan with company contribution
- Inclusive parental leave policy that supports all parents & carers
- An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
- Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
B2B Marketing Research Manager - San Francisco, United States - Canva
Description
Job Description
Join the team redefining how the world experiences design.
Hey, g'day, mabuhay, kia ora,你好, hallo, vítejte
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship office is in Sydney, Australia, but we've made our way from down under, to hubs in Austin and San Francisco, which are now home to our US operations. So whether you're in Texas or California, you have choice in where and how you work in each of those states. That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you.
What you'd be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
At the moment, this role is focused on:
You're probably a match if:
About the role:
At Canva, our new B2B Marketing Group is responsible for driving growth in our enterprise customer base through strategic and impactful marketing initiatives. Comprising dedicated professionals in product marketing, customer marketing, campaigns, field marketing, events, and execution, this dynamic team is committed to pioneering innovative strategies that propel Canva to the forefront of the industry. With a focus on engaging and expanding our enterprise customer base, our B2B Marketing Group leverages cutting-edge techniques, impactful campaigns, and strategic event planning to drive growth and enable us to hit our ambitious ARR goals.
But don't just take our word for it, check out what Community Specialist - Alena Godunova, has to say about working in Marketing at Canva -
"Working at Canva means being a part of an international community which is amazing. We learn together, we collaborate, we get inspired by so many great people and stories from around the world."
At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $147,000 to $227,000. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.
What's in it for you?
Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a stack of benefits to set you up for every success in and outside of work.
Here's a taste of what's on offer:
Check out for more info.
Other stuff to know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
Please note that interviews are conducted virtually.
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