- Own targets across pipeline/revenue including CAC/ROAS, conversion rates, traffic, and channel efficiency.
- Lead full-funnel strategy: acquisition → conversion → closed won signals for a sales led growth motion.
- Own website performance across UX, CRO, SEO health, site speed/Core Web Vitals, landing page conversion, and measurement.
- Manage the web roadmap: performance, information architecture, tracking instrumentation.
- Own performance across relevant channels: search, social, ads, and more as relevant.
- Build a creative performance system: testing hooks, offers, formats, and landing pages
- Own the CRO roadmap: A/B testing, funnel optimization, and landing page iteration to lift conversion rates.
- Use funnel analytics + user insights to find friction and optimize UX
- Own SEO + AEO strategy (technical, on-page, content, schema) to grow organic traffic, rankings, and qualified conversions.
- Optimize for AI search and answer engines and "best answer" visibility.
- Own the analytics and performance reporting stack: GA4, tag management, attribution, dashboards.
- Partner with data/RevOps on lead Lead quality, pipeline and attribution
- Demonstrated ability to use AI to scale digital programs while maintaining quality
- 5+ years of experience in Growth/performance marketing with ownership of targets and budgets.
- Proven ownership of a website as a growth lever
- SEO track record including technical SEO (indexation, CWV, schema, IA) and content strategy.
- Knowledge of digital and measurement tools
- Analytical rigor (knows what moved the metric and why)
- Technical fluency (can partner with Eng and understand constraints/tradeoffs)
- Content + creative performance instincts
- Operational excellence
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Growth/Digital Performance Marketing Lead - United States - Thought Industries
Description
Company DescriptionThought Industries powers the Business of Value - enabling enterprises to unlock growth across the customer lifecycle. From our Boston headquarters, we help organizations drive measurable impact, maximize customer lifetime value, and fuel innovation through our leading enterprise solutions. Unlock growth with us - where your potential meets boundless possibilities.
Job Description
We're looking for a Growth / Performance Marketing Lead to own our digital acquisition end-to-end. You'll be accountable for driving efficient growth across paid and organic channels, the website, continuously improving conversions, and partnering cross-functionally to turn traffic into revenue/pipeline.
This is a hands-on role for someone who can set strategy, build and manage the plans with help from AI, agencies and contractors as needed.
What You'll Own
Growth + Revenue Outcomes
Must-Have Experience
All your information will be kept confidential according to EEO guidelines.
The annual salary for this role is $120,000-$140,000 with a bonus eligibility of $10,000 annually.
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Marketing Lead
Only for registered members United States
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Marketing Lead
Only for registered members United States
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Growth Marketing Lead
Only for registered members United States
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Marketing Operations Lead
Only for registered members United States
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Lead Auditor, Markets
Only for registered members America, United States Of America
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Event Marketing Lead
Only for registered members North America
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GTM Marketing Lead
Only for registered members United States
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Affiliate Marketing Lead
Only for registered members United States
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Regional Marketing Lead
Only for registered members United States
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Events Marketing Lead
Only for registered members United States
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Lifecycle Marketing Lead
Only for registered members United States
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Product Marketing Lead
Only for registered members United States
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Event Marketing Lead
Only for registered members North America
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Affiliate Marketing Lead
Only for registered members United States
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Growth Marketing Lead
Only for registered members United States
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Influencer Marketing Lead
Only for registered members United States
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Influencer Marketing Lead
Only for registered members United States
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Lead Marketing Strategist
Only for registered members North America
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Regional Marketing Lead
Only for registered members United States
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Lead Brand Marketing Manager
Only for registered members North America
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Account-Based Marketing Lead
Only for registered members United States