Marketing Campaign Manager - Onalaska, United States - Dynamic Lifecycle Innovations

Description

Job Description

Marketing Campaign Manager

At Dynamic Lifecycle Innovations, our mission is to protect the planet with innovative sustainability efforts, and empower our team members to be the best they can be. We're an industry leader in electronics life cycle management known for doing the right thing and delivering for our customers. Our team is our most valuable resource, and we work diligently to provide a work environment that is rewarding, engaging, and FUN

Don't just take our word for it, visit Dynamic Lifecycle Innovation's Great Place to Work page to see what Team Members have to say. We may be a little biased, but we think you're going to love it here.

Office Location: Onalaska, WI

Position Location: Onsite Preferred. Hybrid Flexibility (2-3 days per week).

Salary: $70,000-$90,000

Purpose & Summary: Dynamic delivers sustainable solutions to businesses across multiple industries to manage their dispositioned tech assets, contribute to the circular economy, and keep electronics out of landfills. As the Marketing Campaign Manager, you will partner with internal stakeholders on our Marketing and Sales teams to build and execute campaigns that drive brand awareness, lead generation, pipeline expansion, and revenue growth. Your target customers will range from multi-national electronics manufacturers to Fortune 500 corporations, large hospitals and university systems, electronics collectors/generators, and scrap processors. Campaign components may require content creation (written, graphic, and video), email, web, SEM/SEO, digital and social marketing, in-person events and conferences, webinars, account-based marketing, and more

Responsibilities include:

• Collaborating with business leaders as a strategic marketing resource to accelerate business performance and align campaigns with organizational strategy.
• Managing the complete lifecycle of a campaign from ideation, through execution, to measurement.
• Driving innovation by identifying and deploying new processes and technologies within Marketing.
• Leveraging automation and organizational tools in Salesforce, Marketing Cloud Account Engagement, and other platforms.
• Delivering comprehensive analysis of campaign performance and making recommendations to enhance results.
• Providing day-to-day expertise and support on various marketing, sales, and employer branding initiatives, including webinar and presentation development, literature review, company apparel selections, talent attraction campaigns, and more.

Required Education & Experience:

• Five years of B2B marketing experience focused on brand awareness, demand generation, and pipeline acceleration campaigns.
• Bachelor's degree in marketing, communications, business, or another related field.
• Additional relevant experience is accepted in lieu of a degree.

Successful Candidate Profile: This role requires a flexible, change-agile problem solver who is energized by new challenges and new frontiers. Successful candidates will be self-directed with strong initiative and a commitment to results, with the ability to rally a team around a goal and communicate enthusiastically and persuasively.

Skills & Abilities:

• Proficiency utilizing CRM and marketing automation platforms
• Excellent written communication and experience crafting content for emails, web pages, and other assets
• Ability to develop dashboards and reports to effectively communicate results with data
• Ability to manage multiple projects and priorities simultaneously, while meeting budget and timeline goals
• Customer-obsessed, with the ability to creatively capture attention and market solutions
• Strong integrity, with the ability to maintain confidentiality and use sound judgment

Outstanding candidates will also have experience with digital marketing strategy and execution, account-based marketing platforms, AI tools, graphic design, or vendor management.

Dynamic Lifecycle Innovations strives to be an employer who stands out from the crowd, and we believe differences that make us unique should be celebrated on an individual level as well. We are proud to be an equal opportunity, affirmative action employer, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other identifier.