Senior Marketing Specialist - Palo Alto - Tripoint Search

    Tripoint Search
    Tripoint Search Palo Alto

    1 week ago

    Description
    • Location: Palo Alto, California
    • Type: Direct Hire
    • Job #1418
    • Salary: $120,000
    Senior Marketing Specialist
    LOCATION: Silicon Valley, CA
    ORGANIZATION: Top-ranked global law firm
    COMPENSATION and BENEFITS: Competitive base salary up to $135K base, bonus structure; health & wellness stipend; Medical, Vision & Dental Coverage; Paid Time Off; top of market retirement contribution; rated top law firm to work for, excellent firm culture and perks, plus more
    KEY RESPONSIBILITIES:
    • Assist in the development and execution of marketing and communication goals and strategies in the Palo Alto office
    • Draft and produce new business pitches, proposals and responses to RFPs
    • Ensure all pitches and marketing materials are consistent, up-to-date and reflect the Firm's values
    • Provide tactical support and execution with individualized attorney plans
    • Support cross sell and industry segment groups
    • Assist with the production of Chambers and other award and survey submissions
    • Execute research requests from attorneys in the Palo Alto office
    • Monitor clients, targets, current events and significant rulings
    • Assist with and attend client facing events
    • Identify speaking, writing and other profile raising opportunities for partners and counsel
    • Assist with the office practice area descriptions for the Firm's website
    • Prepare and update partner, counsel and associate biographies
    • Assist with creating templates for reporting
    • Research, develop and manage on-point visibility opportunities (client engagement, sponsorship opportunities and seminars)
    • Maintain data in the Firm's CRM database
    • Conduct online and database research
    • Prepare intelligence reports on clients, qualified prospects, competitors and industries of interest
    • Promote firm brand internally and externally through intranet site and external social media initiatives
    REQUIREMENTS:
    • Bachelor's degree required
    • 7+ years of relevant marketing, communications or business development experience in a law firm or professional services environment
    • Experience with CRM/database software, such as: InterAction, Salesforce, ContentPilot, InDesign, etc.
    • Strong Microsoft Office skills are required
    • Excellent communication and attention to detail
    • Excellent client service orientation and interpersonal skills
    • Ability to synthesize data in a concise and accurate manner
    • Ability to work independently and collaboratively with a team

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