Senior Marketing Manager, Partners - Austin, United States - CareerPlug

Description

Be a key contributor to an exciting software company

CareerPlug provides innovative recruiting and HR software for over 17,000 growing companies. Our applicant tracking and paperless onboarding platforms help companies make better hires to have the right people in place to build a successful business.

We believe that people are the heart of our business and are committed to building one of the best places to work anywhere. To us, that means putting care and purpose into our hiring process, providing meaningful development and training opportunities for our team members, and living our core values every day.

CareerPlug is proud to be an equal opportunity employer committed to fostering a diverse team. Our leadership takes responsibility for creating a safe and welcoming environment built on inclusion and respect for all.

Who are we looking for?We are looking for a Senior Marketing Manager, Partners to work across the company to play a crucial role in driving the growth of our partner ecosystem of franchisors and membership-based organizations. This is an individual contributor role reporting directly to the VP of Marketing who will focus on creating compelling content to attract and engage potential partners, ultimately leading to scheduled demos.

Key Responsibilities:

• Outbound Campaigns for Prospecting:
  • Develop and execute outbound campaigns targeting prospective partners to generate new leads
  • Craft compelling, personalized messaging for targeted prospects
  • Create content to effectively communicate the value proposition of partnering with CareerPlug
  • Collaborate with cross-functional teams to ensure alignment with overall marketing and business objectives
• Campaigns for Prospecting Units within Partners:
  • Design targeted campaigns to reach specific franchisees or members within existing partners for prospecting purposes to gain access to the decision-makers within the brand/organization
  • Tailor messaging to address the unique needs and challenges of different partner segments
  • Work closely with sales teams to align campaigns with partner-specific goals
  • Leverage content calendar for up-to-date content
• Personalized Marketing for Partner Prospects:
  • Collaborate with the rest of the marketing team to create or leverage marketing materials to engage and nurture potential partners.
  • Utilize data-driven insights to tailor content for specific industries, regions, and partner profiles
  • Implement strategies to enhance the partner to increase conversion rates of franchisees and association members by working with key contacts within the partner's organization
• Demo Script and Sales Enablement:
  • Develop impactful demo scripts and sales material to showcase the key features and benefits of our offerings to potential partners.
  • Create comprehensive sales enablement materials that empower the sales team to effectively communicate with partners during demos.
  • Collaborate with product teams to stay updated on new features and ensure accurate representation in sales materials.

Key Qualifications:

• 5+ years working in a SaaS company preferred
• Familiarity with the franchise business model and experience with working with brands and or membership organizations
• Familiarity with Human Capital Management, HR, and Applicant Tracking Systems
• Demonstrated success in creating and implementing innovative, result-oriented, full-funnel marketing programs with proven results
• Persuasive and able to relate/empathize with entrepreneurs and small business owners
• Experience with Canva to use templates and a brand library is a plus
• Experience with HubSpot is a plus

Benefits:

• 100% Remote Company
• Employer Paid Health Insurance
• Dental & Vision Insurance
• 401(K) Employer Match
• Pet Insurance
• LTD
• Unlimited PTO (with minimums)
• One-week paid PTO (prestart date)
• 100% Employer Matched Donations
• Life Insurance

Remote: As of March 2020, our formerly Austin-based team has been working fully remotely. We have transitioned to a company forever. This role may be filled by any U.S.-based candidate.

Compensation: This is a salaried exempt role with a base salary of $116,000 with an additional $10,000 in bonus potential annually.

CareerPlug believes in equitable and transparent compensation practices. All our employees have access to what every role pays at the company. We post compensation on all our job postings. In order to ensure equitability and fairness for candidates and current employees, we always lead at our best and don't negotiate offers

CareerPlug is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. CareerPlug is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

To request a reasonable accommodation, applicants should communicate a request when contacted for an interview. All requests should be sent to

This is a remote position.

Compensation: $116,000.00 per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, (including family medical history), political affiliation, military service, or any other characteristic protected by law.

To request a reasonable accommodation, applicants should communicate a request when contacted for an interview. All requests should be sent to

Who We Are

CareerPlug's purpose is to empower people to reach their potential. We do that in part by making it easier for our clients to hire and develop the right people. Our proven process allows us to work with over 16,000 growing small businesses. Our applicant tracking and onboarding platforms are designed with user experience in mind: from candidates to hiring managers to leaders.

It Starts With Our People

We believe that people are the heart of our business and are committed to building one of the best places to workanywhere To us, that means putting care and purpose into our hiring process, providing meaningful development and training opportunities for our team members (we even have a as a dedicated employee resource), and living our core values every day.

CareerPlug is proud to be an equal opportunity employer committed to fostering a diverse team. Our leadership takes responsibility for creating a safe and welcoming environment built on inclusion and respect for all (our full DEI statement is ). Read more about what our employees have to say on our where we were also featured as one of .

Remote First

CareerPlug made the decision to be a Remote First company, forever, in the summer of 2020 after working remotely for months because of COVID-19. We know the heart of our business is wherever our employees workfrom our space in Austin, to a home office on Lake Michigan, to an outfitted van exploring the American West (true story).

Anti-Racism Commitment

"My humanity is bound up in yours, for we can only be human together."
-Desmond Tutu

We have a fierce commitment to at CareerPlug. It's what shapes our culture and community, and shows up in a resolve to be inclusive, and therefore, anti-racist.

We know that racism can be intentional or unintentional, but its existence is dehumanizing to everyone it touches. Our promise is to purposefully identify, discuss, and challenge issues of systemic racism and unconscious bias and the impacts they have on our company and our people. We've always fostered a culture of communicating openly, but we know we can continue to do better. We will challenge ourselves to understand and correct inequities and create a "best place to work" for every employee.

We choose to participate in this conversation and affirm our identity as an anti-racist company. We hope you will join us.