Senior Manager, Marketing Data Platforms - Frisco

Only for registered members Frisco, United States

13 hours ago

Default job background
+Job summary
We are seeking a results driven Sr. Manager, Marketing Data Platforms.

In this role, you will help shape the future of customer-centric marketing by building and activating a 360-degree view of the customer .

You will enable the audience and measurement strategy through data collection, connectivity, and enablement.

You will scope audience and data requirements to enable seamless integration, activation, and optimization of customer data, empowering marketing teams to deliver personalized experiences across channels.


+

Responsibilities

  • Partner with cross-functional teams to design, implement, and manage customer data workflows within the HighTouch CDP and integrated MarTech platforms.
  • Serve as the primary administrator and subject matter expert for audience segment management and activation in the CDP, CRM  and MarTech ecosystem.
+

About You

,
    , , , , 10+ years of experience,, with 5+ years in a managerial role,, overseeing Audience,, Data  and Analytics platforms., Expert knowledge of first party data,, identity resolution  and data models., Have led large scale Martech Transformation projects in the past 5 years for a Fortune company.

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