Marketing Analyst - Raleigh, United States - 919 Marketing

Description

Job Description

What we offer

919 Marketing, the fastest growing franchise marketing agency in the country according to Inc 5000, offers a flexible, remote/hybrid/in-office schedule and a fun, creative work environment As a team servicing high visibility national accounts, there is no limit for opportunities to learn and grow. We are in a high growth stage of our company life cycle and our culture is growing and expanding, right along with company sales. We offer a competitive salary and bonus program along with competitive benefits. We take a 'get your job done' attitude towards work and look forward to adding the next Rockstar to our team

What to expect

The Marketing Data Analyst is essential in monitoring and organizing data for the digital department, both internal and external viewers, playing a key role in building datasets to analyze marketing performance, guiding performance and working with fellow team members in designing and implementing reports.

What you will do

• Report on and monitor client website data, alerting fellow team members when data fluctuates below desired levels; help identify areas of opportunity
• Work with Digital Strategy team members to measure ROI of advertising campaigns
• Report on marketing KPIs such as impressions, MQLs, conversions, website traffic, and social media engagement
• Track email campaign metrics (delivery, open, click-through rates) and make recommendations based on findings
• Create presentations/other visual aids to provide market and consumer insights to cross functional departments and clients
• Objectively report on data, working with fellow team members to make strategic recommendations on campaign/website next steps
• Ability to pull actionable insights and communicate to clients and/or client teams
• Monitor budget distribution and performance of paid ad campaigns
• Conduct competitive research and analyze benchmarking data
• Work closely with strategy team members to identify opportunities for new client acquisition
• Work with internal teams on internal data analysis
• Design, build and support custom reporting and analysis dashboards
• Manage reporting systems (NinjaCat, PowerBI or Tableau)
• Other duties as assigned

What we look for

• Must have excel and data spreadsheet experience, GA4 certified
• 4+ years experience as a Marketing Analyst or similar role (agency experience highly preferred)
• BS in Marketing, analytics, or relevant field
• Strong understanding of digital campaign strategies and SEO best practices
• Hands on experience with PPC and social campaigns and systems
• Possess excellent written and verbal skills; ability to cater messaging to audiences
• Comfortable working in a fast-paced, dynamic and ever-evolving environment; desire to continuously learn and be a subject matter expert
• Expertise in managing expectations against timelines and project delivery
• Strong qualitative and quantitative skills with ability to weave data into a compelling narrative

Compensation: $65-80K/ Year DOE

Who we are

919 Marketing is a national content and digital marketing firm with a proven track record of helping

companies increase revenue, create a competitive advantage, and improve marketing results. We

provide high-powered strategic planning, public relations, social media, digital marketing, web

design, video and commercial production, business development support, and full creative

capabilities. We pride ourselves on being one of the only agencies in the country with an AI content

analytics platform that allow us to target content based on analytics instead of guesswork. We

believe in our company, our work, and our people.

919 Marketing is proud to be an equal opportunity employer without regard to race, religion, color, sex, gender,

sexual orientation, pregnancy, age, national origin, ancestry, physical or mental disability, medical condition,

marital status, ethnicity, alienage, military or veteran status, genetic information, or any other protected

classification, in accordance with applicable federal, state, and local laws.