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Folsom

    Marketing Automation Specialist - Folsom, United States - Ridley Bikes

    Ridley Bikes
    Ridley Bikes Folsom, United States

    2 weeks ago

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    Description

    Als Marketing Automation Specialist bij Belgian Cycling Factory zul je een cruciale rol spelen in het identificeren van verschillende consumenten touch-points en het opzetten van geautomatiseerde marketingcampagnes in samenwerking met ons technische team. Jouw expertise in gebruikerssegmentatie en marketingautomatisering zal ons helpen onze B2C- en B2B-klanten effectiever te bereiken.
    Verantwoordelijkheden:
    Samenwerken met het technische team om consumenten touch-points op de website te identificeren.
    Ontwikkelen en implementeren van geautomatiseerde marketingcampagnes.
    Gebruikerssegmentatie en journey mapping met behulp van Consumer Data Platforms.
    Bijdragen aan zowel onze B2C- als B2B-marketingstrategieën.
    Continu optimaliseren van campagnes op basis van data-analyse en feedback.
    Uitgebreide ervaring in gebruikerssegmentatie en marketingautomatisering.
    Sterke analytische vaardigheden en datagedreven mindset.
    Ervaring in zowel B2C- als B2B-marketing is een pre.
    Passie voor fietsen en affiniteit met onze merken Ridley en Eddy Merckx.
    Wij bieden:
    Een dynamische werkomgeving in een groeiend en gepassioneerd bedrijf.
    De kans om te werken met toonaangevende merken in de fietsenindustrie.
    Een competitief salaris en uitstekende secundaire arbeidsvoorwaarden.
    Mogelijkheden voor persoonlijke en professionele ontwikkeling.

    #J-18808-Ljbffr



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