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    • Product Marketing - New York - Tik Tok

    Tik Tok
    Tik Tok New York

    1 month ago

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    Description
    Job Summary

    TikTok is seeking an experienced Product Marketing and Operations Manager to lead Partner Success. This role will provide operational support throughout the product development lifecycle and ensure success across key products and business initiatives. The ideal candidate will have a strong understanding of the generative AI landscape and a proven track record in business development or partnerships.



    Responsibilities

    • Support product marketing and operations for third-party creative products, including TikTok Creative Exchange (TTCX), TikTok Creator Marketplace (TTCM), Creative Tools, and APIs, with a focus on the supply (i.e., partners) side to deliver against business strategy and support the overall growth of the TikTok advertising creative ecosystem.

    • Provide first-line market insights, particularly on the generative AI landscape, to help shape global third-party creative product strategy and development, driving overall business expansion.

    • Own partner onboarding and training, organizing routine workshops and webinars on new product features, best practice sharing, and feedback collection.

    • Launch and promote new product features to drive adoption among creative partners, leveraging knowledge of marketplace dynamics and industry trends.

    • Work closely with partners to understand and identify their business pain points, conducting product research to provide critical inputs for product strategy. Facilitate business development initiatives to forge strong partnerships.

    • Design SOPs, collect feedback, and incorporate learnings into process improvement to drive efficiency and effectiveness of creative products for partners.

    • Provide campaign-level operational support with partners to ensure an optimized experience for advertisers.

    • Project and program manage across an extensive set of cross-functional partners including but not limited to product, data science, business integrity, legal, compliance, brand partnership, client solution teams, and other key stakeholders.



    Qualifications

    • Minimum 5+ years of work experience in a product operations role, or other operational roles in the creative advertising industry, with a strong background in business development or partnerships.

    • In-depth knowledge of the generative AI landscape and its application within the creative and advertising space.

    • Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.

    • Analytical, data-sensitive, and goal-driven. Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.

    • Great communicator and team player. Comfortable navigating global organizational structures and aligning objectives with cross-functional teams. Thriving in a work environment with diverse cultures.



    TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
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