Creative & Design Lead - Marketing - Aurora - Rensa Filtration

Description

Title: Creative & Design Lead - Marketing

Location: Remote

Reports to: Vice President – Marketing

About Rensa

Rensa Filtration is a family of companies dedicated to air filtration. By investing in innovation and the people who drive it, we manufacture, market, and distribute best‑in‑class solutions across North America and Europe that keep environments safe and industries thriving.

Rensa is a leading manufacturer and distributor of air filtration products, operating multiple manufacturing sites, and multiple sales, service, and distribution centers. We offer a wide range of standard and customized HVAC filtration products that provide best‑in‑class filtration performance and energy savings across education, healthcare and high‑tech manufacturing facilities. Rensa also offers specialized air filtration solutions for data centers and activated carbon filters for removal of odors and molecular contamination in museums, airports, and healthcare facilities.

Our mission is to elevate indoor air quality through engineered solutions, trusted expertise, and a brand that reflects the impact of the work we do.

What We Do

• We improve the environment - making indoor and outdoor environments cleaner by eliminating process contaminants through superior products and media.
• We drive innovation by investing in people, technology, and creative systems that bring differentiated solutions to market.
• We help our customers protect people, equipment, and critical environments while lowering total cost of ownership.

Creative & Design Lead – Marketing

The Creative & Design Lead – Marketing is a core member of Rensa's Marketing team and serves as the engine behind our visual, creative, and sales‑enablement output. This role plays a critical part in driving new business, generating demand, and enabling sales teams with best‑in‑class tools—while helping build a strong, credible, and modern brand in the air filtration industry.

This role functions like an internal creative studio, responsible for designing, producing, and systematizing high‑quality marketing and sales assets across digital, print, eCommerce, and brand channels. You will support new business generation, sales teams, and brand‑building efforts by delivering polished, consistent, and scalable creative assets—quickly and effectively.

If you thrive at the intersection of design, systems, and execution—and enjoy turning complex needs into clear, compelling visual solutions—this role is for you.

ESSENTIAL POSITION DUTIES & RESPONSIBILITIES

Creative Production & Design Execution

• Design and produce a wide range of marketing and sales assets, including:
  
  1. Sales presentations and PowerPoint templates
  2. Brochures, eBooks, whitepapers, and sales literature
  3. One‑pagers, product sheets, banners, pamphlets, and trade show assets
  4. Digital ads, banner ads, and web design assets
  5. Short‑form videos, animations, and motion graphics for marketing, sales, and brand storytelling
• Own layout, typography, and visual consistency across all deliverables.
• Translate brand guidelines into clear, usable templates that scale across teams.
• Translate complex technical and product information into clear, engaging visual narratives.
• Execute design work directly within CMS and marketing platforms as needed, ensuring designs translate cleanly from concept to live digital experiences.

Studio & Systems Mindset

• Build and maintain reusable design systems, templates, and asset libraries.
• Think in workflows and systems—not one‑off designs—to improve speed, quality, and consistency.
• Recommend and implement better software, tools, processes, and AI‑assisted workflows to increase efficiency and to support cross‑team collaboration.
• Train and upskill internal team members on templates, tools, and best practices.

Sales Enablement & Cross‑Functional Support

• Partner closely with Sales, Product, and Operations teams to support active opportunities and campaigns.
• Rapidly turn around custom assets for sales teams while balancing long‑term brand and system needs.
• Support content creation initiatives by designing eBooks, case studies, and campaign assets.

Digital, eCommerce & UX Support

• Support eCommerce initiatives through design strategy, UX thinking, and conversion‑focused creative.
• Assist with marketplace optimization through visual assets, enhanced content, and conversation rate optimization thinking.
• Collaborate on CMS and CRM‑driven content initiatives (e.g., Contentful, Magento, HubSpot).
• Support content entry and updates within CMS platforms, including creating and updating pages, managing visual assets, and ensuring brand and design consistency across web experiences.
• Design and build marketing emails in HubSpot from a visual and layout perspective, ensuring on‑brand templates, responsive design, and clear hierarchy for performance and readability.

Project Ownership & Marketing Collaboration

• Manage multiple projects independently, balancing creativity with deadlines and business needs.
• Communicate clearly with stakeholders, set expectations, and proactively solve problems.
• Operate comfortably in a remote, cross‑functional environment.
• Support marketing team across broader initiatives and projects as needed
• Recommend improvements to sales/marketing‑related tools to enhance employee experience and/or customer experience.

Required Skills/Abilities

• Strong graphic design, visual communication skills, and attention to detail.
• Advanced proficiency in tools such as: Adobe Creative Suite (InDesign, Illustrator, Photoshop), Figma, PowerPoint, Canva; experience with video, animation, or motion design tools is a plus.
• Familiarity with AI tools for design, content creation, and workflow efficiency.
• Strong understanding of layout, typography, brand systems, and visual hierarchy, with the ability to apply these consistently across print, digital, web, and eCommerce environments.
• Experience supporting eCommerce design, UX, and digital merchandising initiatives; familiarity with Amazon marketplace visual optimization and enhanced content is an asset.
• Working knowledge of CMS and CRM platforms (e.g., Contentful, Magento, HubSpot), with comfort executing design within structured, component‑based systems—including basic content entry, page updates, asset management, and email layout from a design perspective.
• Ability to balance creativity with pragmatism—knowing when to push creative boundaries and when to prioritize speed, clarity, and execution based on timelines and business needs.
• Excellent project management, time management, communication, and organizational skills, with the ability to manage multiple projects simultaneously.
• Self‑starter who can work independently in a remote environment, take initiative, and proactively identify opportunities to improve tools, processes, and creative systems.
• Entrepreneurial mindset with a willingness to recommend and adopt better tools, workflows, and practices to elevate the team's creative output.
• Adaptable and comfortable working under pressure in a fast‑paced, growth‑oriented environment.
• Comfortable working on a PC‑based setup.

Education and Experience

• Bachelor's degree in Graphic Design, Marketing, Communications, or a related field preferred.
• 7+ years of experience in a design‑forward marketing, creative, or studio role.
• Experience supporting sales teams and revenue‑driven marketing initiatives is strongly preferred.

Rensa Filtration is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.