VP of Marketing - Harrisburg
2 weeks ago

Job summary
We're looking for passionate individuals to join our team to help us maintain that focus every day. Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow and pursue your dreams? If yes then read on... The Vice President of Marketing & Brand Strategy is a senior executive leader responsible for setting and executing the enterprise-wide marketing brand and communications strategy to drive sustainable growth in membership deposits and loans This role defines how PSECU is positioned in the market and how its value is understood experienced and trusted by current and future members We're seeking someone who will define develop implement communicate and measure strategies that align with organizational goals.Responsibilities
Define lead PSECU's enterprise marketing brand communications strategy aligned with organizational growth goals Serve as strategic advisor on market positioning member growth product adoption customer value creation Translate business strategy into integrated multi-year roadmaps with clear milestones KPIs investment frameworks Elevate marketing from campaign execution strategic capability informing growth decisions enterprise priorities Own PSECU's brand creating consistency relevance differentiation across touchpoints Lead articulation of value proposition current future members driving initiatives building long-term equity trust loyalty advocacy Establish enterprise analytics measurement reporting frameworks tied business outcomes data inform strategy decision-making Create culture test-learn continuous optimization evidence-based decision-making.Job description
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