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    Digital Marketing Strategist and Analyst - California, United States - CESNA GROUP INC

    CESNA GROUP INC
    CESNA GROUP INC California, United States

    3 weeks ago

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    Description
    [Position]

    Digital Marketing Strategist, bilingual Korean is big PLUS


    Job Type:
    Full-time

    Mon - Fri, 09 AM - 06 PM

    [About Our Client]


    This client is a medical appliances manufacturer, that exports medical appliances to more than 70 countries, and is actively growing in the U.S.

    along with its headquarters in Korea, which leads the medical appliances market.

    [Job Summary]

    This client is looking for Digital/Data marketing strategist, who has marketing strategies experienced in data and digital marketing.

    [Job Description]

    Core duties and responsibilities include the following. Other duties may be assigned.

    Designing campaign, content, and video strategies that transmit the organization's goals and objectives together with the Marketing team
    Plan, execute, and manage all digital marketing for the firm, including SEO, SEM, email marketing, and social media
    Responsible for ensuring consistent brand messaging across all various social media channels
    Stay up to date on the latest social media trends, and implement them in the firm's marketing campaigns
    Liaising with third parties like digital agencies and software vendors to optimize channels, bidding, and targeting strategies
    Analyzing performance drives to improve campaign profitability and contributes towards yearly marketing budgets, KPIs, and ROI
    Develop and monitor campaign budgets
    Designing and implementing digital strategy as part of the company's broader business and marketing plans, building affinity and leading demand generation
    Establish and execute a digital marketing strategy to distribute content
    Taking ownership of retail website sales, including Social Shops, to meet forecasted targets and drive revenue growth

    [Qualifications]

    Min 2-3 years of experience in digital marketing
    Very well organized
    Good follow-up and follow through
    Strong communication skills
    Project management and managerial skills
    Ability to analyze metrics, reports, and trends regarding consumers
    Hands-on experience with SEO/SEM, Google Analytics, and CRM software
    Solid knowledge of online marketing tools and best practices
    Excellent interpersonal skills, with the ability to collaborate with other departments
    Strong knowledge of e-commerce platforms, website optimization, and digital marketing channels, including Social Shops (TikTok & Meta)
    Bilingual (Korean) is a PLUS

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